New Book the Authority on What to Sell and Where to Get It

Competitive Strategies Revealed for Market Research and Product Sourcing

OREM, Utah– May 2007 – Success on eBay means having the right products to sell at the right price which evolves into the two most common questions for online merchants: “What should I sell?” and “Where can I get it?”. Jen Cano of HammerTapTM and Robin Cowie of Worldwidebrands.com assert that answers to these two questions go hand-in-hand. In the new book, eBay Performance: Selling Success with Market Research and Product Sourcing, Cano and Cowie provide comprehensive answers on what to sell and where to get it.

In September 2006, HammerTap, the industry leader in eBay market research, and WorldwideBrands.com, a world-class product sourcing company, launched an intensive study titled “Grow My ProfitsTM.” During the four-month study, online businesses were coached on combining market research with product sourcing strategies.

The result was a startling look into simple ways to reduce risk, streamline business efforts, and maximize profits in online businesses.

“Before writing the book, Robin and I wanted an in-depth look at the effects of our combined strategies on everyday online businesses,” says Cano. “Every participant in the ‘Grow My Profits’ study, without fail, experienced a significant growth in revenue.”

In the book, Cano, one of the foremost experts in eBay market research, discusses tried-and-true ways to use research to figure out what shoppers want and how to position it to make the most profit. Then, Cowie, a successful Internet entrepreneur and an accomplished product sourcing authority, shares his wealth of knowledge about how to find and secure profitable product sources near the top of the supply chain, eliminating the need for what he coins as “the evil middleman.”

“This book is the culmination of the insights we gained and strategies we developed during the ‘Grow My Profits’ study and our experiences with over 100,000 aspiring online entrepreneurs,” says Cowie, President of Worldwidebrands.com. “It is the product of our combined 14 years of helping people figure out what to sell and where to get it.”

The book was just released and is now available at Amazon.com.

About HammerTap, LLC
HammerTap was the first auction research solution available on the market, reaching out to sellers with answers about how to get the most out of their listings. HammerTap continues to offer customers the most in-depth market research tools, dedicated support and confident education, helping sellers power-up their listings to increase sales and maximize profits.

For more information, visit www.hammertap.com/?cid=pr006.

HammerTap and Grow My Profits are trademarks of HammerTap, Inc.

About WorldwideBrands.com
Worldwide Brands is the world’s largest source of pre-qualified wholesale product suppliers who will work with online sellers. They are the ONLY wholesale information provider certified by eBay, and the official Product Sourcing Editors of eBay Radio. Worldwide Brands hosts Entrepreneur Magazine’s Product Sourcing Radio Show and is the leading authority on building profitable ecommerce businesses using effective, reliable product suppliers.

For more information, visit www.worldwidebrands.com.


Media Contacts:
Steve Nye, Public Relations
HammerTap
1207 N. Research Way
Orem, UT 84097
steve@hammertap.com

Kirsten Overholt, Public Relations
Worldwide Brands, Inc.
2250 Lucien Way
Suite 250
Maitland, FL 32751
koverholt@worldwidebrands.com