THOMSON LOCAL AWARDS MULTI-MILLION POUND MEDIA BRIEF

Thomson Local has appointed Carat to handle its multi-million pound communications strategy, planning & buying requirements across all media, following a competitive pitch that included several agencies.

Thomson Local is significantly increasing its marketing activity and media spend across radio, outdoor and door-to-door during 2007 as it looks to drive usage, develop its Nectar partnership and promote the re-launch of its print directory; The Book from Thomson Local

Neil Jones, Managing Director, Carat, said: “Thomson Local has an innovative programme to drive usage ensuring that consumers and advertisers are aware that The Book from Thomson Local is the only directory that gives you Nectar points. We are looking forward to working with them to bring this incentive to market.”

Jill Pringle, head of marketing, Thomson Local, said: “Carat are an energetic bunch who distilled our complex planning requirements into a simple proposal that demonstrated the effectiveness of alternative media in marketing our key messages.

“Our strategy is focused around, clear, focused local communications and showing consumers and advertisers that we give more than any other directory.”
-ENDS-