Morehead Wins in the Academic Medical Center Market

CHARLOTTE, N. Carolina – May 17, 2007 — As health organizations strive to effectively meet employee expectations, Morehead is moving quickly to dominate in employee survey research within the exclusive academic medical center market.

In the last two months, Morehead added six academic medical centers to its client roster. These facilities include: Cedars-Sinai Medical Center, Brigham & Women's Hospital (A Teaching Affiliate of Harvard Medical School), University of California-Davis, University of Mississippi Medical Center, University of North Carolina at Chapel Hill Healthcare, and University of Virginia Medical Center

Morehead now provides employee research services to over 30 academic teaching hospitals in the U.S. Such market depth results in a huge and very robust normative database, enabling Morehead to provide extremely precise measurements and interpretations for their clients.

Academic medical centers are unique in that they combine healthcare services with medical research and the education of medical students. This combination leads to renowned healthcare settings through which leading healthcare delivery emerges.

"Academic medical centers demand an exceptionally high level of service, accuracy and innovation," said David Rowlee, Ph.D., vice president of research and development. "Our deep customer base in this sector enables us to provide customers with highly specific survey information and a proven process for organizational improvement."

Other survey vendors typically offer broad, less specific normative benchmarks. Hospitals, for instance, receive a national healthcare average to understand how their employees are performing against other organizations. Morehead, more specifically, provides hospitals a benchmark comparing them to other healthcare organizations.

Morehead is able to provide additional specifics, considering only university hospitals within its academic healthcare benchmarks. The company slices the healthcare market even further with hundreds of healthcare-specific norms based on organizational and employee attributes.

Increasingly, Morehead is moving towards predictive research—assessing the risk of an event before it occurs. For example, a hot topic in healthcare continues to be retention of registered nurses. Morehead's turnover vulnerability analysis can help predict their client's vulnerability to employee turnover before turnover occurs.

Change readiness is another key area in Morehead's predictive specialization.
A large teaching hospital is preparing to expand exponentially in the next six months. Employees are worried about changing roles, and expanding different areas of care and specialization. Morehead's predictive change readiness approach analyzed which employee groups would have problems accepting the change and which would be ready. The analysis determined employee attitudes by position, tenure and by level and included teaching healthcare normative benchmarks for precise interpretation.

More new clients in the sector enable Morehead to add to their rich normative database.
This constantly growing substantive data is very compelling in business development among academic medical facilities and the general market, according to vice president Rowlee.

About Morehead
Morehead uses sound science, cool technology and smart processes to conduct opinion surveys that enable clients to enhance physician affiliation, employee commitment, leadership practices, and organizational quality. Morehead's clients include healthcare providers, financial institutions, government agencies, universities, service providers and manufacturers. For more information, visit www.moreheadassociates.com.