ART WORLD TELEVISION LAUNCHES ON COMCAST’S VOD SERVICE IN THE NEW YORK AREA AWTV Programming Now Available ON DEMAND and Online

New York, NY (May 2007) – Comcast Spotlight, the advertising sales division of Comcast Cable, has signed ART WORLD TELEVISION (AWTV) to launch a Video on Demand Showcase in the country’s largest cable market. Starting September 2007, Comcast Digital Cable customers in the New York area will be able to find AWTV’s original programming in the “Searchlight” section of their ON DEMAND menu.

AWTV is devoted to the world of art entertainment with programs such as Art Auction TV, Art Gallery TV, Art 101, Wine Television, DRIP, South of Houston and Starving Artist. Programming will be simulcast on the Internet with streaming ad-supported video at http://www.artworldtelevision.com.

ON DEMAND, Comcast’s signature video on demand (VOD) service, is available in all major Comcast markets, offering Digital Cable customers the opportunity to choose from more than 8,000 programs and start pause, rewind, or fast-forward programs whenever they want, using their Digital Cable set-top boxes and remote controls. Since 2004, Comcast customers have watched more than 3.5 billion ON DEMAND programs.

“The agreement between Art World Television and Comcast Spotlight is an ideal relationship. Art World Television is a sustainable business model. VOD is cost effective and there is measurable success,” AWTV’s CEO and founder John Atanasio said. “AWTV will help keep viewers enticed by adding a powerful lineup of innovative and entertaining programming.”

“Comcast’s customers are embracing ON DEMAND because of its convenience and choice it offers,” said Ed Mazzella, Comcast Spotlight’s Vice President and General Manager of Comcast Spotlight in New York. “AWTV’s original programming is an ideal fit for VOD, giving viewers access to unique art and lifestyle programming whenever they want to watch”

AWTV Programming Line-up
Art World Television appeals to viewers seeking entertainment as well as to art collectors, enthusiasts, artists and students. AWTV has a full programming line-up including Art Auction TV, where for the first time auction house sale events will be broadcast on-demand and online; Art Gallery TV, where viewers learn about and can collect original gallery quality art works by artists such as Picasso, Warhol and Chagall while taking an engaging gallery tour with AWTV’s host art expert; Art 101, an interactive art school quality instruction shows; Wine Television, which demystifies wine and provides interactive wine courses, tastings and events that promise to be the social rage of the upcoming year. There are also reality shows including: Starving Artist, which turns ordinary people into starving artists trying to survive on the streets by selling their art; South Of Houston, a sitcom set in a SOHO art gallery; and Drip, an animated series based on a real group of hip and eccentric bohemian artists .

About AWTV’s Founder-CEO
AWTV is the creation of John Atanasio, a serial entrepreneur, and Internet industry pioneer, who has helped start numerous companies but has always professed art as his first love. He has worked as an art auctioneer and consultant to some of the most prestigious art publishing firms and galleries in the US. At the encouragement of Diane Rappoport executive producer previously with Paramount’s Montel Williams Show, and as executive in charge of production for The Oprah Winfrey Show, John set out to create a mass medium to teach people about art and help them become art collectors. His entrepreneurial drive, experience and enthusiasm for art are behind his latest venture, Art World Television. For more information, visit www.artworldtelevision.com

About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Comcast Spotlight in the New York DMA serves 425,000 On Demand households.

Media Contact:
Art World Television
CEO, John Atanasio, at 908-265-7681

Comcast Spotlight
Marketing Manager, Marnie Lawler, at 973-337-8054

Visuals/Photos available upon request