Tata Interactive Systems launches TOPSIM, Europe’s top business simulation, in the UK

A specially invited audience of senior business managers and human capital management specialists from the UK’s top companies are being given a special preview of Tata Interactive’s suite of business simulations – TOPSIM – which are being launched globally and available to the UK market for the first time.

The preview takes place on 17th May at Imperial College, London, where in addition to being able to participate in the project management TOPSIM simulation, delegates will hear a case study of how TOPSIM is being used by – and the benefits it brings to – a major European organisation.

TOPSIM offers a rich and highly complex environment with a case-based approach. Over that period, it has been used by major corporations such as BASF chemicals, Bosch, and Siemens as well as by universities and business schools in Europe and, more recently, India and the USA.

Alan Samuel, TIS’s head of operations in the UK said: “TOPSIM is not e-learning but blended learning with the emphasis on the classroom and where the learning is collaborative.”

As a team-based competitive simulation, TOPSIM requires that players show the ability to make strategic decisions as a team. As it simulates the whole business environment, it gives participants a bird’s eye view of business management and competitive dynamics.

“We do not sell software. We sell a thrilling way to learn,” said Dr Georg Fehling, Vice President of Tata Interactive Systems Germany.

“A management simulation is like a flight simulator for managers. It’s not as complex as an actual aircraft flight, but it provides a fairly accurate idea of how an actual flight will go,” he explained.

According to Fehling, the TOPSIM approach is focused on decision making in a multi-player, competitive environment. Not only does it cover an important period in a company’s life, but it also tells a story.

“There are currently 15 generic TOPSIM simulation titles and these are being used by more than 1,600 organisations around the world,” Fehling revealed.

“Customers tend to like TOPSIM because it has been around for some 35 years or so and has proved itself to be a highly stable simulation, producing reliable results,” he added. “Its real value lies in being able to connect ‘isles of knowledge’ in a social learning environment while making the whole learning experience fun!”

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Notes for editors

About TOPSIM® Simulations

TOPSIM Simulations are advanced and comprehensive models that simulate operating environments, used as innovative methods to teach business and management competencies. The simulated environments include business start-ups; a single business function; overall management of an enterprise; managing in global markets, and the macroeconomics of a country.

About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS), a global leader in e-learning, is a part of the $22bn Tata Group. TIS offers corporations, universities, schools, publishers, and government institutions a diversified and innovative bouquet of learning and training solutions including Simulation-based Learning Objects (SimBLs™), Story-based Learning Objects (StoBLs™), courseware and curriculum design, special-needs education, assessments, electronic performance support systems (EPSS), mobile learning, along with other corporate training and consultancy services.

Further information from:
Alan Samuel, Tata Interactive Systems, 020 7905 0156, www.tatainteractive.com
Bob Little, Bob Little Press & PR, 01727 860405, www.boblittlepr.com