Attention Authors: Here’s How to Sabotage Your Book Marketing Efforts

Hilton Head Island, SC (May 2005) – So you’ve published a book. Now what? Most authors sit back and wait for the books to fly off the shelf and the royalty checks to come pouring in. When that doesn’t happen, they give up on their idea and write a new one, only to repeat the same unsuccessful process.
Regardless of whether you’ve self-published or gone with a traditional publisher, marketing your book is your responsibility, so you need to start your book promotion activity as soon as possible. One important step that comes immediately before any book promotion activity can take place is writing your promotional materials and assembling your book’s press kit. At this point, you need to know not only what to do, but also what not to do to be successful.
Former media professional and Master Writing Coach™ Dawn Josephson reveals the secrets of what not to do when promoting your book as well as real-life samples of what powerful promotional pieces look like and insider secrets on how to write each piece like a promotional pro in her book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces Like the Pros (Ground Rules Press, $19.95, ISBN 0-9744966-1-8).
Josephson has interviewed buyers from major bookstore chains, distribution houses, and top book reviewers, so she knows exactly what decision makers don’t want to see in a book press kit. Some of the most common mistakes authors make with their book’s press kit include sending a kit without a cover letter, not customizing their cover letter, creating a press release that’s a blatant advertisement that doesn’t give any newsworthy information, and not updating the materials in the press kit on a regular basis.
When you avoid the common mistakes many authors make and you follow the advice and templates Josephson provides, you will be armed with the secrets and strategies to successfully promote your book, and you’ll no longer have to worry about sabotaging your marketing efforts.
Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach™. She empowers leaders to master the printed word for enhanced credibility, positioning, and profits. For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books or to interview Dawn, please call 866-372-2636 or send an email to Amy@cameopublications.com.

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