Adviva promotes Katie Collier to Publishing Director

Adviva promotes Katie Collier to Publishing Director
• Chantal Roberts joins as Account Executive
• Sophie Knight promoted to Account Executive

London 10 May, 2007….Adviva, the UK’s largest CPM advertising network, has promoted Katie Collier to be Publishing Director. Reporting to COO Phil Coote and CEO Todd Treusdell, she will be responsible for directing the publishing team and delivering a successful publisher strategy.

Collier has worked in Adviva’s publishing team for three years and as Account Director has significantly increased the reach of Adviva’s network to include more sites with rich content and quality audiences. She has managed the team responsible for planning and buying network impressions across Adviva’s blind network of media sites, and researched then implemented new publisher products. Also promoted is Sophie Knight, who moves from Junior Account Executive to Account Executive and Chantal Roberts, previously Sales Executive at Bulldog, is joining as an Account Executive.

Phil Coote, Chief Operations Officer at Adviva explains, ‘Katie Collier has contributed to the growth of Adviva to make us the largest CPM advertising network in the UK. In her new role she will lead the team in growing the publishing side of our business including creating strategic partnerships and developing new business. This will include new products for our publishers in the UK as well as increasing business from new and existing clients.’

Prior to joining Adviva, Collier worked in PR at Holmes and Marchant Healthcare Communications and Storm Communications on FMCG clients including Appletise. She has a degree in Advertising and Marketing Communications from Bournemouth University Media School.

Adviva is recruiting for further positions in its publisher team.

About Adviva
Adviva is the largest CPM focused online display advertising network in the UK providing cost effective direct response and brand advertising solutions for internet advertisers.

Adviva’s broad UK network of monitored, content driven websites reaches over 20 million unique internet users. By combining this network with a strong emphasis on technological development, Adviva is able to offer advertisers a range of advanced user and content targeting options delivering reach, flexibility and ultimately, results.

Adviva’s comprehensive suite of advertising targeting options include content and channel targeting, behavioural targeting in the form of user profiling, as well as keyword contextual targeting. In order to ensure the quality of the Adviva network Adviva has developed an in-house keyword blocking technology which prevents adverts from showing on pages that have URLs containing inappropriate content. Adviva is the only network in the UK to use this technology as standard across all advertising campaigns.

Established in 2000 and headquartered in London, Adviva expanded in the French and German markets in 2006 with offices in Paris and Munich to provide advertisers with a single pan-European display advertising buying point. Lead by founders CEO Todd Treusdell and COO Phil Coote, the business has experienced 117% growth in turnover year-on-year and was named the UK’s 25th fastest growing technology company in the Sunday Times Tech Track 100 League 2006.

In December 2005 Adviva’s future growth was secured following a $8m investment from Kennet Venture Partners and new advertising technology products are currently in development.

www.adviva.com


For further information please contact:
Joanna Burton
Head of PR and Marketing
t: 020 7386 4546
e: JBurton@adviva.com

Marie Johnson
Marketing Manager
t: 020 7386
e: Mjohnson@adviva.com