Bluff Europe Magazine Hits the Shops in Time for the World Series of Poker

May 2007 (London, UK) - Bluff Europe, the magazine that brings you the thrill of poker every month, will now be available on UK newsstands from June 1st.

Bluff Europe, Europe’s favourite poker magazine, is making the magazine available to every British poker enthusiast by expanding its distribution beyond premium card rooms across Britain, Scandinavia, Continental Europe and Russia to the British newsstand.

Casino and club poker players will still be able to grab their copy of Bluff Europe at their favourite poker parlours, and anyone looking to subscribe to the magazine can do so online at www.bluffeurope.com or via the world’s first-ever SMS magazine subscription service, which allows readers to order and pay for their subscription to Bluff Europe via their mobile phones.

With the World Series of Poker in Las Vegas looming, Bluff Europe’s June issue is a special preview edition with insights into poker’s main event, featuring Britain’s best hopes for WSOP gold, how to get to the WSOP absolutely FREE, and who to watch out for on the felt. Join Dave ‘Devilfish’ Ulliott, Roland de Wolfe and John Gale as they get ready for Vegas.

Phillip Conneller, Features Editor, says: “With the World Series of Poker kicking off readers can expect a jam-packed couple of months ahead and we’re thrilled to have gathered together some of the UK’s best players for this very special issue.”

Michael Caselli, Editor-in-Chief: “We’ve been gearing up for Bluff Europe to hit newsstands, so we’re very excited that the day is finally here.”

The first British newsstand issue of Bluff Europe will come with a complementary gift to readers; a ‘Learn From The Pros’ instructional DVD, featuring advice from more than 25 top professionals on bluffing, position, odds, outs and more, courtesy of Full Tilt Poker. Free in each newsstand issue!

For further information please contact:

Melissa Ross

Lyceum Media

+44 (0) 207 953 4026

Melissa@lyceummedia.com