GIVE THE GIFT OF CHOCOLATE FOR MOTHER’S DAY! Female-owned company introduces new “chocolate” mommy-baby bags in three styles to fit the personalities and style of your favorite Mom

GOLDEN, COLO,… Just in time for Mother’s Day, Amy Michelle, a female-owned company, is excited to introduce its yummy, new Chocolate bags in three styles. Building on the popularity of its Mommy-Baby Bags, Amy Michelle is offering a new Messenger/Stroller style bag, as well as its Azalea and Orchid styles in a new, rich Chocolate “flavor.” The new bags were recently featured in the 2007 Pre-Oscar Hollywood Baby Breakfast Club Gift Baskets. In addition, ToyTips.com tested the new Amy Michelle Messenger/Stroller bag and consumer mom’s voted it the “best bag for a stroller.”

“What Mom’s don’t like chocolate, particularly if it’s fat-free and zero calories?” quipped Amy Wright, co-founder of Amy Michelle. “Our three new Chocolate bags are fun and trendy. They are an example of the latest in colors, styles and fabrics that appeal to a variety of tastes."

"We help Moms project their own identity with versatility and style. Our Chocolate bags are a perfect new accessory," shares Michelle Herbert, co-founder, Amy Michelle.
Amy Michelle’s new Messenger/Stroller bag is presented in a rich Chocolate nylon with Ice Blue quilting. A tasseled pocket offers a splash of sophistication to a casual style. The Azalea (bucket shoulder - backpack) and Orchid (with traditional dual shoulder straps) bags are introduced in rich Chocolate with a fun Chocolate and Periwinkle flower print lining. Like the Azalea and Orchid, the new Messenger/Stroller bags change as your baby grows – converting from a messenger or shoulder bag loaded with quick to reach essentials to a backpack for chasing toddlers. A new feature is the bag’s adaptability to attach to a stroller quickly and easily. (If Chocolate is not your flavor, all three styles are available in multiple colors which can be sampled at www.amymichelle.com.)

Amy Michelle Products
Amy Michelle continues to design its stylish yet durable Mommy-Baby bags with smart compartments for the needs of both mom and baby. The sections designed for baby feature a washable changing pad, internal and external bottle pockets, quick-release pacifier holder, compartments for diapers, wipes, formula, as well as a removable wet bag and zip-down changing station (Orchid & Azalea). The sections for Mom include a place for wallet, pocket for day planner, cell phone and other essentials, and easy-to-find key ring.

The 2007 suggested retail prices for all Amy Michelle bags including the Orchid, Azalea, as well as the NEW Messenger are $135. Amy Michelle products are sold at specialty baby boutiques, fine baggage stores, and select internet sites including www.amymichelle.com

About Amy Michelle
Amy Michelle's mission is to provide attractive, fun and functional bags and accessories to organize today’s busy moms and babies, while creating a way to give back to our community and charities close to moms’ hearts. Up to 5% of profits from each sale benefit Ronald McDonald House Charities of Denver. With offices in Golden, Colorado, Amy Michelle sells products throughout the United States and Canada. For more information, write to Amy Michelle, 2215 Ford Street, Golden, Colorado 80401, call 303.279.0690, or visit www.amymichelle.com

Media Contact: Susan Walsh
Holden McClure PR
303-449-2526
HoldenMcClurePR@aol.com