LEAD GENERAL ANNOUCES LAUNCH OF DIRECT MARKETING FIRM

North Liberty, Iowa — May 9, 2007 — Lead General is quickly becoming the nation’s number one source for highly targeted business to business and business to consumer direct marketing data.

The year 2007 has brought many changes for Jeremy Isenhart. After six long years in the direct marketing, call center, and sales industries Mr. Isenhart opened the doors to Lead General. Lead General is a full circle direct marketing firm that specializes in highly targeted business to business and business to consumer data. Mr. Isenhart is the Owner and Senior Marketing Advisor.

Lead General is based in North Liberty, Iowa with strong ties worldwide. “The most exciting part of my job is being able to communicate with intelligent individuals from all over the globe”, says Isenhart. All over the globe is exactly what Lead General is. Within the first quarter of 2007 Isenhart and Lead General has enjoyed over a 500% growth with over half of new revenue coming from clients overseas.

When asked why he decided to open Lead General Isenhart says, “It all came down to customer care”. “When working for another entity it did not allow me the freedom that I need in my specific style of sales”. When pressed he adds, “I am about the customer first. The product sells itself. I need to be involved in the process 100% and I have a strong desire to make sure the client comes out of the campaign seeing not only huge ROI but gaining knowledge for the future as well.”

Lead General offers highly targeted direct mail, telemarketing, and e-marketing data at wholesale price. With Lead General you enjoy faster turn around times, extremely high data quality, as well as more personal one on one customer service care. Consumer data starts at $0.024 per record with an order minimum of $150.00 (6250 records). A basic record includes name, address, demographic selections, and phone number. Business data starts at $0.04 per record. A basic record includes business name, top contact name and title, address, and phone number. Unlimited selects for both consumer and business data. All data is 98% deliverable and updated every month as opposed to quarterly using certified NCOA (National Change of Address) and DNC (Do Not Call) software. The list is yours to own so it allows you to build or continue to build your personal database. In addition after you have purchased the data you will receive your list via email within an hour in your desired format (Excel being the most common).

Jeremy Isenhart
Senior Marketing Advisor
jisenhart@LeadGeneral.com
www.LeadGeneral.com
319 626 2278 (Direct)
888 926 2278 (Toll Free)
319 626 2159 (Fax)