John Powers to speak at the May edition of the Entrepreneur "Food for Thought" series

(SAVANNAH, GA) John Powers, President of Bottom Line Marketing, will speak at the May edition of the Entrepreneur "Food for Thought" series.

"Marketing on a Shoestring", will provide specific tools for businesses seeking maximum productivity from their promotional dollar. Targeting, placement, budgeting, creative media options, measurement and the "Eleven Immutable Commandments of Marketing" will be on the agenda.

Powers explains that businesses that excel at marketing understand the promotional continuum. It's critical to create your ideal customer template and find your best matches long before you begin the discussion of how to go after them. The best place to start is by dissecting your current customers. And while most companies look at revenue rankings to find their "top" clients, raw income is seldom the best indicator. Powers will focus on strategies that aim limited marketing dollars at preferred prey.

The event will be held on May 17 at Georgia Tech's Savannah Campus in room 126 of the PARB building. The session begins with a networking session at 11:30, followed by a free lunch and program at noon. Enlightened attendees will be dismissed at 1:00 sharp.

The "Food for Thought" series is a join effort between the Advance Technology Development Center of Savannah (ATDC) and The Creative Coast Initiative. It offers business development insights for both fledgling and established enterprises.

John Powers has been a professional marketer for over 20 years. His past bottom line and budgetary responsibilities have given him a keen appreciation of the importance of performance measurement of marketing efforts. His extensive experience encompasses both business-to-business and retail. He has worked his marketing magic within both small businesses and Fortune 250 companies such as UPS and McGraw-Hill. His varied client base comprises in technology, logistics, medicine, economic development, manufacturing and retail.

He has developed highly productive campaigns with print and electronic advertising. He is a direct mail specialist, having built highly effective mailings in local, regional, national and global settings. Powers is an expert in the creation and design of all manner of collateral materials. He is a recognized leader on the business training circuit having made presentations in 28 states and on four continents.

The Entrepreneur Food for Thought Series is free, open to the public and includes lunch. An RSVP is required by May 15th. Those interested can RSVP to jane.jordan@atdc.org. This email address is being protected from spam bots, you need Javascript enabled to view it. 912-963-2551. www.bottomline.com