Sybase Organizes Mobility Road Show

Dubai, United Arab Emirates, May 8, 2007: Sybase Products Middle East, one the leading providers of Mobility solutions, today announced the launch of a multi-city mobility roadshow themed 'Moving into the Unwired Enterprise'. Sybase plans to share their latest innovations and technologies with their customers and partners at this event that will take place in Dubai, Bahrain and Kuwait on May 7th, 8th and 9th respectively.

The Sybase Mobility roadshow will cover topics such as 'Extending in-house applications to the Front Lines' where organizations can learn how to become mobile without re-investing in their systems, 'Managing and Securing Mobile Devices Remotely' centralizing the control of all mobile assets, 'IT Considerations for PIM' which will cover the main challenges organizations will face when implementing Personal Information Management solutions (PIM) and 'Insights into RFID' - its benefits and implementations worldwide.

“Mobility is the buzzword this year. Enterprises are beginning to realize the benefits of mobility and are tuning in to see how mobility can change the way they do their business. Sybase has always been committed to mobility and has some of the most technologically advanced mobility solutions in the market today. At the roadshow, we will demonstrate how companies can become mobile without re-investing in expensive IT systems as well as addressing key issues such as managing and securing their mobility devices and systems," said Mr. Hisham Malak, Channel and Marketing Manager, Sybase Products Middle East.

“We will also highlight some of the main challenges faced when implementing PIM solutions and provide valuable insights into RFID technology and its worldwide implementations. We hope to demonstrate to our audience how mobility can truly become an integral part of corporate strategy while using existing systems and infrastructure, " Mr. Malak added.

Sybase has been serving the Middle East market for over 15 years through their offices in UAE, Saudi Arabia, Bahrain and Kuwait and through their large network of local, regional and global partners. Sybase delivers end-to-end solutions for the Unwired Enterprise covering areas such as mobile & wireless, data warehousing, business continuity and disaster recovery, design & development technologies as well as financial solutions. Over the years Sybase has won a number of international awards and accolades recognizing Sybase’s contributions and influence in the mobility space.

The Sybase Road show will be held at the Dusit Dubai hotel on May 7th in Dubai, the Radisson SAS hotel in Bahrain on May 8th and at the Sheraton Kuwait hotel in Kuwait on May 9th. For further details on the Sybase road show, please visit www.sybase.ae/roadshow2007

About Sybase
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines—giving them a financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.
Contact Information

Hisham Malak
Sybase Products Middle East
PO Box 45652
Abu Dhabi, United Arab Emirates
Email : Hisham@sybase.ae
Tel: (009712) 6275911
Fax: (009712) 6274250