“B-BOY IS BACK!”; THE RETURN OF JACK

NEW YORK- B-Boy is Back! Back to where it all began. Back to where the “Hip-Hop Movement” started. This is the record company that first signed KRS-One and Boogie Down Productions. When only rap singles were being distributed, B-Boy went against the grain and created a distribution company, “Sweetheart Distribution” to promote the first “rap” album called “Criminal Minded”.

B-Boy, with its debut of the first Hip-Hop album jump started the Hip-Hop revolution which has currently engulfed the entire world today. This historic album propelled Hip-Hop as a way of living, a lifestyle, a culture of it own. And who was the mastermind behind these events. Well it was Jack Allen and Jack Is Back.

B-Boy Records has returned retaining the best of its history and authenticity such as starting the B-Girls and B-Boys. They had signed artistic talent that would explode on the music scene such as “SHo Nuff Shane” from “Grand Master Flash”, “Cold Crush Brothers”, “Sparky-D”, “Spider-D”, “JVC Force”, “Brenda B”, “Boogie Down Productions”, “Tall Dark & Handsome”, “Frozen Explosion” (the first white rapper), “Deep South Playas’, “Crazy 8 Posey”, “5 Star Moet”, and many more.

B-Boy Records created marketing strategies that initiated what we now call street teams. Saturating the streets with promotional music product, posters and fliers had never been done before. B-Boy went from state to state; hitting the local radio stations, retail outlets and performing live throughout. Each of their projects started off grassroots from their office and when the momentum of the song was peaking they would select a distribution company. In one instance where the selected distributor did not cover the important state of Mississippi they didn’t let it put a damper on the momentum, they purchased a building and established “Jam City One Stop” and kept it moving.

This stratagem of working the streets in the different states for a year before it was presented to radio paid off. Many of the notable radio program directors/Dee Jays such as Ken Webb, The late Frankie Crocker, Red Alert, Chuck Chillout, Lady B & Butterball, Tom Joyner, The late Mad Hatter (Mobile Alabama) were some of B-Boy Records biggest supporters and they were pivotal in breaking many of their songs.

Now after a long absence, B-Boys Record is back with new innovative marketing plans. Despite all the unfounded rumors and misinformation that has been said about B-Boy Records and Jack Allen they have returned and introducing its newest talent, a 19 year old sensation from Philadelphia, “Cliché. This young man has been igniting and exciting the streets with his recently released single entitled “I can be Ya Man” and is hard at work on his debut album entitled “The Price of a Hard Relationship”. “This is like a dream. You know it wasn’t that long ago that I was homeless, sleeping in a car and shelters and now here I am debuting my album for B-Boy Records. Through it all, I always had faith in God that I would overcome these obstacles” states Cliché. For those who want additional information about Cliché, please visit him at myspace.com/cliche215.

Yes B-Boy Records is back with a brand new and rising star named Cliché and they are hard at work honing and developing future stars such as Bronx original rap lyricist New York-AKA-Big City and R&B songstress Deidre. While they are back from a long hiatus from the record industry they have always been on the look out for new and fresh talent. They still have the ear for good music and the eye for exceptional talent. So let’s all say welcome back B-Boys Records. We missed you!

For Press Information, please contact:
S&S Associates (908) 221-1660
Ann Brown – ann@ssassocs.com
Tonya Payton – tonya@ssassocs.com