SiteSpect Unveils WATTS™ Integration Solution for Omniture®

BOSTON, MASS., May 7, 2007 – SiteSpect, Inc. (www.SiteSpect.com), the leading provider of non-intrusive Web site testing and optimization solutions, today announced successful customer implementations of its unique WATTS™ technology for Omniture® Web analytics.

SiteSpect WATTS is a patent-pending solution that allows Web marketers and analysts to view and segment the results of their SiteSpect multivariate test campaigns within any major third-party analytics systems, including Omniture. Like the rest of the SiteSpect solution, activation of WATTS is fast and non-intrusive – no changes are required to the Web site and no page tags need to be added or modified.

"In virtually no time, we’ve gone from separate Web analytics solutions to a unified system that tells us how our multivariate tests are performing across virtually any metric," said Sam Peterson, senior vice president of technology at Overstock.com. "The ability to segment and analyze SiteSpect's data in Omniture gives us added insights into our site optimization efforts. The fact that we get this capability from SiteSpect with practically no effort is a huge win for us."

SiteSpect WATTS offers a 100 percent real-time capability for injecting more than 20 different multivariate data dimensions into Omniture page tags. The dimensions include test campaigns, factors and variations, as well as unique user and visit-level attributes. Appearing as new metrics within the Omniture interface, SiteSpect WATTS data empowers web marketers to segment, analyze and optimize any user behavior based on the results of their multivariate test campaigns.

"WATTS is our latest effort to provide web marketers with next-generation site improvement tools that are easy to use and deploy. Our users may now analyze data within SiteSpect, Omniture, or both systems simultaneously," said Eric Hansen, President of SiteSpect. "It's gratifying to see WATTS being embraced and valued so quickly by our customers. The ease with which WATTS is activated is greatly accelerating the adoption process."

WATTS is available now to all SiteSpect customers.


About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most successful e-commerce sites. For more information, visit www.SiteSpect.com or call (617) 859-1900.