DALAI GROUP INTERNATIONAL Opens a Subsidiary in Mexico

Baltimore, Md. (May 2007) – Dalai Group International, a global leader in online marketing, has recently established offices into Latin America due to the phenomenal increase of productivity in this market. The abundant business that has been generated from the Latin American market has provoked Dalai Group International to open a subsidiary headquartered in Mexico City.

Pilar Lazzati, Vice President of Interactive marketing at The Dalai Group, headquartered in Baltimore, Maryland has been closely working with Gisela Castañeda who has been appointed as the Latin American Regional Manager for Dalai Group International. Gisela was the obvious choice for this position due to her vast knowledge of technology and her impressive background of online marketing. After careful consideration of three major candidates, Gisela Castaneda was the final choice. “We are honored to have Gisela Castaneda on board, her expertise in the online marketing industry and knowledge of the Latin culture will only empower our position in the Latin American market.” comments Pilar Lazzati.

The Dalai Group first entered the Latin American market in 2001; their major business at the time was coming from Mexico, Argentina, and Brazil. Dalai Group International has now extended into every single Central and South American country. Dalai Group International’s competitive advantage is their ability to combine the best of both worlds; they are one of the leading advertising agencies online as well as a media buying power house. Not only are they able to design and execute innovative advertising campaigns from beginning to end but they are also able to place their multinational clients’ campaigns in their strategic network of over 1,600 web sites in the Latin and Central American region alone.


ABOUT DALAI GROUP INTERNATIONAL

Dalai Group International is an industry leader in worldwide integrated marketing strategies. They are a full service agency that provides a complete range of advertising solutions online such as web development, banners and pops, leads, opt-in email, co-registrations and email appending. Dalai Group also offers offline solutions for print and direct marketing. Their services include branding, media buying and planning, list management and brokerage and campaign implementation. Dalai Group’s diverse client roster consists of corporations in various industries including: financial services, entertainment, telecommunications, banking, technology, government, insurance, healthcare, retail, real estate, transportation, travel, tourism and education. Dalai Group has successfully implemented advertising campaigns across four continents in more than seven different languages. For more information, visit www.dalaigroup.com