Winterborne Announces Expanded Production Capacity for the EnviroShell™ Eco-Friendly Consumer Blister Package

LOS ANGELES, CA – Winterborne Inc. is pleased to announce planned expansion of their manufacturing capacity of the EnviroShell™ packaging solution (Awarded ”Best Sustainable Packaging Technology”) to the consumer products marketing industry. Due to increased demand, Winterborne has added a fourth production line to their new manufacturing facility in Chatsworth, California, scheduled to come on line by the third quarter of 2007. The latest innovation from Winterborne, the EnviroShell™, now features 100% recycled PET material (made exclusively from plastic drinking bottles), making this patented packaging system one of the most earth friendly consumer packaging solutions on the market.

The EnviroShell™ replaces traditional fossil fuel based plastic blister packs and clamshells in every packaging application. The most commonly used fossil fuel based plastic is PVC. Despite PVC’s common use as a packaging material, a number of concerns have been raised by environmentalists, public health groups, and government agencies about the adverse impacts associated with the manufacture, use, and disposal of potentially carcinogenic PVC. The EnviroShell™ is PVC free, and one of the first packaging products ever produced to use 100% recycled materials instead of PVC.

“Winterborne has increased our production capacity by 33% in response to the forecast demand for our new EnviroShell packaging solution” said Howard Mallen, Executive Vice President for Winterborne. “Being one of the only true eco-friendly packaging solutions on the market to feature 100% recycled plastic, we’ve seen a sharp demand for replacing traditional land-fill blister packaging with our cost neutral, consumer positive packaging solutions.”

The Enviroshell™ features 100% post-consumer recycled PET plastic and recycled corrugated components that easily separate for disposal and recycling. With costing being neutral to a traditional 2-piece blister pack, the EnviroShell™ offers a self-selling package that communicates value with bold graphic impact and rigid feel. More useable billboard packaging space allows for higher graphic visibility without traditional clamshell glare. Winterborne’s patented design provides maximum structural performance for better longevity at retail. The EnviroShell™ has passed the theft prevention requirements of the world’s largest retailers and remains safe and easy to open for the consumer.

For a free sample of the EnviroShell™ or for additional information on any of Winterborne’s other packaging or display solutions, please contact Winterborne’s sales team at 866.396.2828.

About Winterborne :
Winterborne is a complete packaging and display solutions provider with 25 years of experience in the consumer products packaging industry. Winterborne is a supplier to several fortune 500 manufacturers and retailers, with award winning point-of-purchase designs and a track record of increasing sales for our customers. Winterborne is the industry leader in corrugate/paperboard design and manufacturing, blister design and manufacturing, and display fabrication. Winterborne also is the manufacturer of the EnviroShell™, the eco-friendly cost neutral alternative to blister packs and clam shells. Worldwide licensing is available for EnviroShell™. Winterborne remains at the forefront of the industry wide sustainable packaging initiative. For additional information on the EnviroShell™ or any of Winterborne’s packaging solutions, please visit us online at www.winterborne.com.