Creative Introduces the ZEN Stone - Tiny 1GB MP3 Player with a Price that Rocks

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced the ZEN™ Stone, the tiny, featherweight 1GB MP3 player priced at only €39.99.
The ZEN Stone features a smooth contoured design, so it feels naturally comfortable in your hand. It's so light that at first, you might not believe it's an MP3 player. The ZEN Stone allows you to pick your favourite colour. Choose from black, white, red, blue, pink and green, to fit any mood or fashion.

Just drag and drop your favourite tracks to the Creative ZEN Stone. With its 1GB capacity, the tiny player will store up to 500* songs. Choose “Play” or “Random” and listen to up to 10 hours of your favorite music from a single charge of the rechargeable, built-in battery. You can also skip between folders containing favourite artists or play lists. The ZEN Stone is so simple to use that it doesn't even need a screen; just skip through tracks while you're on the go, or simply play all the songs randomly in the shuffle mode.

“The Creative ZEN Stone, at just €39.99, opens up a huge new market for MP3 players,” said Sim Wong Hoo, chairman and CEO of Creative. “This is an incredible price for everyone to get a high-quality MP3 player capable of holding up to 500 songs. Whether it's your only player or a second one to take with you anywhere, this price lets you think of MP3 players in a whole new way.”

You can personalise the Creative ZEN Stone with a range of stylish accessories. Choose from the attractive translucent skins that are available in 5 matching colours, the sporty armband that comes with a skin, and even a fashionable keychain with a tiny case that carries the player by your side.

For more information about the Creative ZEN Stone, visit europe.creative.com

* Assumes four-minute tracks at 64kbps in WMA.

About Creative Labs


Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like the award-winning Zen and MuVo Personal Audio Players. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre (EOTC) facility are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Spain, Sweden and the UK. The European operation currently employs around 400 people.

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Gareth Davies / Will O'Connor / Alex Smiddy
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