Illinois businesswoman, Essential Bodywear’s top U.S. team sales & team recruiter, to appear on May 6 national broadcast of ‘America’s Best Product’

Illinois businesswoman, Essential Bodywear’s top U.S. team sales & team recruiter, to appear on May 6 national broadcast of ‘America’s Best Product’

Program on E! Entertainment Television includes Gurnee’s Lisa Collin and company that is empowering women through its supportive direct sales business model

Detroit MI – May 4, 2007 – Lisa Collin, a Gurnee, Ill., businesswoman with Essential Bodywear who is revolutionizing the way women purchase bras, panties and shapewear, is the company’s featured consultant on this Sunday’s national broadcast of “America’s Best Product.” Collin was the company’s top consultant nationally in team sales and team recruiting for 2006, and has almost 60 women on her team whom she mentors and supports. Essential Bodywear is a Michigan-based company focused on teaching women that the right supportive undergarments are equally important as the clothes they wear over them. Collin is part of the Essential Bodywear segment on the “America’s Best Product” airing nationally May 6 on E! Entertainment Television.

The program highlights Essential Bodywear for its singular focus on teaching women that the right supportive undergarments are critical for appearance, comfort and health. The company’s more than 250 personal consultants, like Collin, work one-on-one with women in their homes or at “bra parties” to fit them with Essential Bodywear’s custom designed, exceptionally form-enhancing undergarments. Their goal is to show women that getting a perfectly fitted bra can be a truly fun and pleasant experience.

“Working with Essential Bodywear embodies everything I love in a career: financial freedom, the ability to help others, and the flexibility to not only work around my family’s schedule, but to also take my business with me wherever I go,” said Collin. “I started with the company to make money. What I didn’t expect, however, is how much I enjoy helping women look and feel better about themselves. It is a huge, intangible reward that is highly motivating!”

“Essential Bodywear has set out to revolutionalize the way women shop for undergarments, and we’re so pleased to have women like Lisa on our team, who epitomizes the spirit of entrepreneurial zest and passion,” said Carrie Charlick, Essential Bodywear CEO. “Lisa’s extraordinary mentoring and focus are an inspiration for all women dedicated to educating and supporting others in their goals.”

Essential Bodywear launched its long-awaited exclusive signature line, “Sensations”, this spring. The Sensations line, enthusiastically received by the company’s growing representative base in 31 states, was designed based on several years’ of detailed fitting data, industry research and customer specifications and requests. In addition to the national broadcast, Essential Bodywear is in the May issue of ‘O’, The Oprah Magazine, which includes a special section dedicated to the best direct-sales companies for women in the nation.

About Essential Bodywear, LLC - Essential Bodywear was established in 2003 by Carrie Charlick and Marcia Negro as a direct sales company with a mission to revolutionize the way women shop for body wear. It continues to be a women owned business with the home office location in Commerce, Michigan. Throughout the country, EBW Representatives have made it their mission to offer exceptional product and unsurpassed service to their customers. Because of this commitment and the loyalty of our customers, EBW has experienced phenomenal growth and success.

Media Contact
Three Girls Media & Marketing Inc. – 650-468-6252 • Jackie Flaten jackieflaten@threegirlsmedia.com

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