North Carolina businesswoman with Essential Bodywear featured in ‘O’ Magazine

North Carolina businesswoman with Essential Bodywear featured in ‘O’ Magazine

Oprah Winfrey publication carries profile of Sara Pless, Concord, N.C., and her growing career with company that is empowering women through its supportive direct sales business model

Detroit MI – May 4, 2007 – Sara Pless, a Concord, N.C., businesswoman who is helping revolutionize the way women purchase bras, panties and shapewear, is a profile subject in the current issue of “O”, The Oprah Magazine. Pless, with Essential Bodywear LLC, was the company’s top consultant nationally in sales volume and personal recruiting for 2006. Essential Bodywear is a Michigan-based company focused on teaching women that the right supportive undergarments are equally important as the clothes they wear over them.

The May edition of ‘O’, The Oprah Magazine, includes a special section dedicated to the best direct-sales companies for women in the nation. The section was designed to introduce readers to direct selling and the fun opportunities it offers for everything from a “Girls’ Night Out” to extra income. Pless, 26, has been with Essential Bodywear for nearly two years. She joined the company because of the opportunities to set her own goals, develop business strategies, earn money and help women look and feel their best while being supported by a company created to empower women.

“When I learned that 85% of women wear the wrong size or style undergarment, I realized I could make a real contribution by helping women gain confidence through looking and feeling their best,” said Pless. “It’s gratifying to work with a company that is committed to giving women the support and tools to succeed. I’m learning a lot about being a leader, and it’s rewarding to know that I can play a role in the success of others.”

“Essential Bodywear has set out to revolutionalize the way women shop for undergarments, and we’re thrilled to share our mission through this wonderful profile of Sara in Oprah Winfrey’s ‘O’ Magazine,” said Carrie Charlick, Essential Bodywear CEO. “Oprah and her audience celebrate women’s growth and passion, and the core of our company’s success is in its entrepreneurial representatives like Sara, dedicated to educating and supporting other women.”

Essential Bodywear is also appearing on the nationally televised program, “America’s Best Product,” which airs Sunday, May 6 on E! Entertainment Television. Highlighted for its singular focus on teaching women that the right supportive undergarments are critical for appearance, comfort and health, Essential Bodywear launched its long-awaited exclusive signature line, “Sensations”, this spring. The Sensations line, enthusiastically received by the company’s more than 250 representatives in 31 states, was designed based on several years’ of detailed fitting data, industry research and customer specifications and requests.

About Essential Bodywear, LLC - Essential Bodywear was established in 2003 by Carrie Charlick and Marcia Negro as a direct sales company with a mission to revolutionize the way women shop for body wear. It continues to be a women owned business with the home office location in Commerce, Michigan. Throughout the country, EBW Representatives have made it their mission to offer exceptional product and unsurpassed service to their customers. Because of this commitment and the loyalty of our customers, EBW has experienced phenomenal growth and success.

Media Contact
Three Girls Media & Marketing Inc. – 650-468-6252 • Jackie Flaten jackieflaten@threegirlsmedia.com