Michigan business Essential Bodywear garnering national acclaim in May through showcases in ‘O’ Magazine & ‘America’s Best Product'May 6 broadcast

Michigan business Essential Bodywear garnering national acclaim in May through showcases in ‘O’ Magazine & ‘America’s Best Product’ broadcast

Oprah publication celebrates local company that is empowering women with its supportive direct sales business; TV show highlights Essential Bodywear on its May 6 broadcast

Detroit MI – May 3, 2007 – Essential Bodywear LLC, a Michigan based company focused on teaching women that the right supportive undergarments are equally important as the clothes they wear over them will be featured in two national outlets in May, recognizing the company’s outstanding growth and solid dedication to its representatives and customers nationwide.

The May edition of ‘O’, The Oprah Magazine, carries a special section that includes Essential Bodywear dedicated to the best direct-sales companies for women in the nation. The section was created to introduce readers to direct selling and the satisfying opportunities it offers for everything from a “Girls' Night Out” to extra income. The nationally broadcast “America’s Best Product”, airing Sunday, May 6 on E! Entertainment Television, highlights Essential Bodywear’s extraordinary products, superlative customer service, and interviews with the Michigan-based founders Carrie Charlick and Marcia Negro.

“Essential Bodywear has set out to revolutionalize the way women shop for undergarments, and we’re thrilled to share our mission through this outstanding visibility in both ‘O’ and ‘America’s Best Product,” said Charlick, Essential Bodywear’s CEO. “The core of our company’s success is in its passionate and caring representatives, a powerful segment of entrepreneurial women committed to educating and supporting other women.”

Acclaimed for its dedicated focus on teaching women that the right supportive undergarments are critical for appearance, comfort and health, Essential Bodywear launched its long-awaited exclusive signature line, “Sensations”, this spring. The Sensations line, enthusiastically received by the company’s more than 250 representatives in 31 states, was designed based on several years’ of detailed fitting data, industry research and customer specifications and requests.

Undergarments are the single most overlooked item in most women’s wardrobes, in fact, 85% of women in America wear an ill-fitting bra. Most women view buying a bra like going to the dentist – not very enjoyable, perhaps even painful, but necessary for their personal health. Essential Bodywear, with its dedicated army of trained “bra ladies” and home-based parties, has made the process actually fun and a pleasant experience.

Essential Bodywear will participate in the 12th annual Michigan International Women’s Show May 3-6 at the Rock Financial Showplace in Novi. To learn more about the company, go to www.essentialbodywear.com.

About Essential Bodywear, LLC - Essential Bodywear was established in 2003 by Carrie Charlick and Marcia Negro as a direct sales company with a mission to revolutionize the way women shop for body wear. It continues to be a women owned business with the home office location in Commerce, Michigan. Throughout the country, EBW Representatives have made it their mission to offer exceptional product and unsurpassed service to their customers. Because of this commitment and the loyalty of our customers, EBW has experienced phenomenal growth and success.

Media Contact
Three Girls Media & Marketing Inc. – 650-468-6252 • Jackie Flaten jackieflaten@threegirlsmedia.com