LRA Worldwide Hires Paul Bauman as a Project Director for its Quality Assurance Practice

HORSHAM, Pennsylvania; May 2007 – LRA Worldwide, Inc., a leading consulting and research firm in the growing sector of Customer Experience Management (CEM), announced Paul Bauman has joined the firm as a Project Director in the Quality Assurance practice. Bauman brings nearly ten years of project management experience to LRA, with an expertise in running complex, high-exposure projects. Bauman’s areas of expertise include managing projects involving quality control, software implementation, training and SOP development and implementation.

Bauman joins LRA from his role as a Project Manager in the Process Excellence division at Wyeth Pharmaceuticals, where he had been employed since 2005. Previously, he had worked for Centocor (a division of Johnson & Johnson) and Kelly Scientific Services in a variety of quality control and project oversight roles.

“As the size and complexity of our projects grow, so do some of the inherent challenges,” explained John Roberto, an LRA Senior Vice President and Managing Director of the firm’s Quality Assurance practice. “Adding a project director of Paul’s caliber to our team will ensure that LRA is able to continue to provide a seamless client experience and maintain our reputation for providing world-class service to our clients, even during a period of rapid growth.”

Bauman will begin working with several of LRA’s largest quality assurance clients immediately. In all, LRA’s Quality Assurance practice conducts nearly 13,000 site visits and evaluations each year, either as a stand-alone offering or as part of an integrated Customer Experience Management project. LRA customizes its QA programs to specific client needs, deploying its consultants to conduct quality assurance, brand compliance, audit and mystery shopping programs for industry leaders in lodging, such as W Hotels, Choice Hotels, Hyatt Hotels and Westin Hotels & Resorts, to giants in sports (Troon Golf, the PGA TOUR), Conference Centers (ARAMARK), the National Park Service (Yosemite National Park, Kennedy Space Center), Gaming (Churchill Downs, Hard Rock Hotels & Casinos) and Travel (The Port Authority of New York and New Jersey).

Bauman graduated from the University of Delaware with a degree in biology. An accomplished jazz musician, he currently resides in Oreland, PA.

About LRA Worldwide
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality. LRA’s CEM practice areas include Customer Experience Strategy Consulting, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.

LRA’s clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels and Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company’s Web site at www.LRAworldwide.com.

# # #