Kata’s Ergo-Tech Sensitivity V Backpack Wins CNET Editors’ Choice Award

Ramsey, N.J. (May 2007) – Bogen Imaging, a leading distributor of top-quality photographic support products and accessories in North America, is proud to announce that Kata has been presented with a CNET Editors’ Choice award for its Sensitivity V backpack, part of its revolutionary new Ergo-Tech collection.

The coveted CNET Editors’ Choice awards recognize outstanding consumer electronic products that represent the best available choice for quality, performance, design, service and value. The CNET Editors’ Choice logo is a mark of excellence denoting the best possible investment for consumers.

CNET Editors’ Choice winners are recognized as top products in their respective technology categories, and contribute to the standard by which all future products are judged. Not only must it be a quality product, but a key selection requirement is that it must also change the competitive landscape of its market, whether through innovative features, exceptional value for the price, remarkable ease of use, or a demonstrable boost to the lives of its users. By winning the CNET Editor’s Choice award, Bogen Imaging and Kata have managed to satisfy all of these criteria.

“‘It's like a James Bond backpack!’ That was the reaction of the security folks searching my Kata Ergo-Tech Sensitivity V Backpack at the entrance to the American Museum of Natural History,” wrote CNET Senior Editor, Lori Grunin. “More-restrained strangers simply offer ‘Cool Backpack,’ but I don’t carry this camera backpack because it draws attention; I carry it because it’s a durable, waterproof bag that manages to be both compact and roomy simultaneously. Coolness is just a gadget-girl bonus,” added Grunin.

Developed with the mobile consumer in mind, the Sensitivity V complements lifestyles which are intertwined with electronics. In the design process Kata, took into account the various gadgets and gizmos that consumers interact with on a day-to-day basis and created the ultimate on-the-go carrying solution to meet their needs. The Sensitivity V was uniquely designed to accommodate a range of electronics, including digital cameras, cell phones, MP3 players, PDAs, laptops, and more, giving a new meaning to the word “versatility.”

“The Ergo-Tech collection and the Sensitivity V backpack directly represent Kata’s ability to innovate and to offer consumer electronics enthusiasts a high-tech bag to complement their high-tech gear,” said Paul Wild, President of Bogen Imaging, USA. “This is a significant achievement for Bogen and Kata and we are proud to accept the Editors’ Choice award for the Sensitivity V. When it comes to the CE industry, the CNET Editor’s Choice award is one of the highest honors a manufacturer can receive.”

Award-Winning Features
Setting it apart from the competition and other bags in the Kata line, the Ergo-Tech Collection is made from Kata’s revolutionary Elasto-Guard material. Consisting of two layers, Elasto Guard is a flexible material that will adjust to the ever changing shapes and movements of the carrier’s body, while also shifting in shape in order to fit the variable equipment within.

The external layer is made from a high-resistance stretchable knit/weave and the middle layer consists of a one-to three-millimeter, closed-cell, waterproof elastic foam padding. Like Kata’s Global Digital Collection (GDC), the Ergo-Tech Collection features the same tried and trusted “yelloop” internal fabric. Vibrant, scratch and static resistant, yelloop enables the attachment of dividers and provides unmatched cushioning.

While the Ergo-Tech Collection offers consumers a futuristic design, it also offers a new level of protection. Each bag features designated safe guard zones, where extra internal, modular padding is added to protect the gear within. In addition, safe guard zones also feature Flexi-Shield, a technology specifically designed for the Ergo-Tech collection. Flexi-Shield, Kata’s new, high-frequency, molded flexible reinforcement, appears in the form of ridges on the exterior of safe guard zones for ultimate protection.

To see the full CNET review of the Kata Sensitivity V backpack, you can visit the Web site at http://reviews.cnet.com/Kata_Ergo_Tech_Sensitivity_V_Backpack/4505-6510_7-32306136.html?tag=prod.txt.1

For information on the CNET Editors’ Choice award, please visit http://reviews.cnet.com/4520-33_7-5448868-1.html?tag=bnav

For more information about Kata, please visit www.bogenimaging.us

About Bogen Imaging:
Bogen Imaging Inc.is a leading distributor of key accessories brands for the video, cine, lighting and photographic markets. Bogen is an international company within the Imaging Division of the Vitec Group, which owns the following leading, international brands: Manfrotto, Gitzo, Kata, National Geographic bags and tripods, Avenger, and I.F.F. As the exclusive U.S. distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia and Formatt Filters, Bogen offers the most complete range of exceptional camera and lighting accessories in the business. The Bogen Imaging international network covers the U.S., Germany, France, Italy, U.K. and Japan.

For more information contact:

Kyle Kappmeier
R&J Public Relations
(908) 722-5757
kkappmeier@randjpr.com

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