NATURALLY DYED TEXTILES COMMERCIALLY AVAILABLE
May 03, 2007 (PRLEAP.COM) Business News
Seattle, WA, U.S.A. – Tenfold Organic Textiles, LLC (“Tenfold”) announced its exclusive agreement with Aura Herbal Wear Pvt. (“Aura”) to market and distribute commercial quantities of naturally dyed textiles, giving retailers and manufacturers the ability to develop deep product lines for their customers.“In the US, it’s been difficult for manufacturers to acquire enough consistently dyed material to support commercial production”, states Tenfold President and General Manager, Paul Weinstein, “Aura’s patented process for naturally dying fabric on a large scale represents a huge leap for organic textiles. Its certified organic process produces consistent, colorfast fabric without the use of harmful chemicals or heavy metals. In fact, the effluent from the dye process is used to irrigate a vegetable garden behind the facility.”
Arun Baid, Founder and Managing Director of Aura continues, “Our partnership with Tenfold will allow us to focus on our strength in manufacturing and product development. Tenfold will build awareness and represent us locally throughout the US and Canada. Our combined efforts will help eliminate thousands of liters of toxic effluent from entering the environment.”
Founded in 2004 by textile artist, Leah Weinstein, Tenfold began as Leah’s personal quest to find naturally dyed fabrics for her quilted art. Leah traveled to India to find natural dyes, and after three months of searching, Leah discovered Aura Herbal Wear. After two years of using and testing the fabric while quilting in her Nelson, BC studio, Leah approached her brother Paul to help develop and grow the business. In early 2006, Paul and Leah traveled back to India to secure their relationship with Aura Herbal Wear, and an agreement was reached on April 1, 2006.
About Tenfold Organic Textiles
Headquartered in Seattle, Washington, Tenfold Organic Textiles imports naturally dyed, organic fabric that it wholesales and uses to create its own line of naturally dyed, organic textiles for the home. The 100% organic cotton is available by the yard in over 10 wash-fast and light-fast colors. For more information, call (206) 930-6713 or visit the website at www.tenfoldorganic.com.
About Aura Herbal Wear
Based in Ahmedabad, India, Aura was founded 4 years ago by Arun Baid, an entrepreneur who built a successful business recycling toxic effluent waste from the many textile mills found there. After years of research seeking a better alternative to simply recycling the toxic material, Arun invented and successfully patented a process for naturally dying large quantities of a variety of fabrics without chemicals. The process only uses natural herbs and minerals, effectively applying the ancient art of natural dyes to meet today’s commercial demands.