Imagination Launches Small Business Webcast Series for Wells Fargo Bank

A series of Webcasts (sign up and view the archive at https://adfarm.mediaplex.com/ad/ck/4568-48113-18220-0) for Wells Fargo Bank, produced by Imagination Publishing, was announced today for small business customers and prospects. The next Webcast will air on May 1, 2007, to kick off the bank’s Small Business Appreciation Month. The series, called Protecting Your Business, will feature leading industry experts offering relevant and practical advice for small business owners on protecting the physical and virtual assets of their businesses.

The Webcasts are live and highly interactive. A moderated panel of experts and small-business owners takes questions from participants. The 45-minute Webcasts can be accessed for 90 days from Wells Fargo’s site.

“At Wells Fargo, we continually look for innovative ways to provide small business owners with access to valuable information,” says Rebecca Macieira-Kaufmann, head of Wells Fargo’s Small Business Segment. “Our Webcast series will address key areas of concern for small business owners identified through research, such as our quarterly Small Business Index. As America’s leader in serving small businesses, we understand the needs and concerns of small business owners and provide them with helpful solutions and resources."

Wells Fargo has worked with Imagination since 2000 to find custom media solutions for small business owners. The Webcasts integrate with a larger publishing program that includes quarterly Advice Guides, infoserts and seminars. There also is a significant publishing effort for in-store bankers who use the program to help their small business customers.

“This fully integrated, multimedia customized program successfully closes the loop on marketing to these high-margin customers of the bank,” says Jim Meyers, president of Imagination. “We are the first custom publisher to be able to offer in-house video capabilities to our clients. It is another exciting medium we offer to our clients in an effort to find innovative answers to marketing challenges.”

Providing companies an innovative and interactive way to communicate key messages to audiences, Webcasts are growing in popularity. Since technology is an integral part of daily business operations, many industries—ranging from financial services to health care and retail—are implementing regular Webcasts as a part of their overall communications strategy.

About Imagination

Imagination is passionate about custom media—it’s the only custom publisher that insists on systematically producing Return on Investment Publishing (RoIPsm) for clients. Imagination’s original editorial and creative content—designed to move the behavior of target audiences—has won more than 100 creative and industry awards. Imagination publishes magazines, webzines, annual reports, e-newsletters and other print and electronic collateral for a nationwide roster of clients including many Fortune 100 companies and organizations.

Founded in 1994 and headquartered in Chicago with a satellite office in Los Angeles, Imagination’s areas of expertise include consumer and B2B markets with a special focus in financial services, technology, small business, retail and association industries. For more information, please visit www.imaginepub.com.


About Wells Fargo
Wells Fargo & Company is a diversified financial services company with $482 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,000 stores and the internet (wellsfargo.com) across North America and internationally. Wells Fargo Bank, N.A. has the highest possible credit rating, "Aaa," from Moody's Investors Service and the highest credit rating given to a U.S. bank, "AA+," from Standard & Poor's Ratings Services.


Attention Editors: To arrange interviews or for more information, please contact Rebecca Rolfes at rrolfes@imaginepub.com, 312-887-1000 x 113.