Whyte and Mackay Hires 15 Pareto Graduates

WILMSLOW, CHESHIRE (April 2007) – Leading scotch whisky producer Whyte and Mackay, has called in graduate recruitment and training specialist Pareto Law to build its national sales force focusing on the pubs and clubs “on trade” throughout the UK. Initially Whyte and Mackay took on 15 graduates from Pareto along with a customised training package both for these and existing experienced sales staff.

Rosslynn Law, Operations Director at Whyte and Mackay, commented: “We have invested millions in our brands so were looking for people that not only excelled in sales but, more importantly, individuals who would share our passion for our brand values and positioning within the market. Pareto Law offered a bespoke solution, with ready-made high calibre and highly trained sales people.”

To support the new graduate intake Pareto have delivered four bespoke training modules, designed specifically around Whyte and Mackay’s corporate values and business requirements. The Business Development Executives (BDEs) are also given intensive product training, including visits to distilleries and meeting the company’s master blender; the award- winning Richard Paterson.

Jonathan Fitchew, joint managing director of Pareto Law, added: “The Pareto Law approach is designed to provide businesses with a highly effective sales recruitment solution through the selection of the top graduates. We have worked hard to build a strong understanding of the requirements of Whyte and Mackay, and this has enabled us to design a selection, assessment and training process that provides graduates with the skills to grow and develop with the company.”

The training for Whyte and Mackay’s existing Sales Managers is to familiarise them with the four modules of the Pareto BDE training programme and help build individual sales skills. Over the first year some 65 additional sales staff will go through the Pareto training programme.

Full information on Pareto’s recruitment and training is available at www.paretolaw.co.uk

About Pareto Law:

Pareto Law is the UK’s leading graduate assessment, placement and training organisation, employing over 80 people at offices in Cheshire, London, Leeds, Birmingham, Bristol, Crawley and Glasgow. The company believes that often 80% of sales come from the top 20% of the sales team. Pareto Law aims to provide this top 20% through a mix of rigorous assessment and professional training. The company also runs sales and communication skills training for experienced employees, enabling companies to raise the calibre of their existing teams. Pareto Law places some 1200 graduates a year with prestigious clients including; Computacenter, Barclays and Johnson & Johnson. In late 2004 Pareto began to extend its operations through a regional franchise programme, which has continued to strengthen the Pareto brand throughout the UK. Pareto Law won the 2005 Sunday Times Best Small Company to Work For.

For more information call 01625 255 255 or visit www.paretolaw.co.uk

About Whyte and Mackay:

Whyte and Mackay is a leading producer of Scotch Whisky. As well as the brand itself the company also owns Jura and The Dalmore single malts, Glayva liqueur and Vladivar, the number two vodka brand in the UK. Over the past few years the company has undertaken a £110m investment in upgrading its facilities and re-branding its products to appeal to today’s consumers, ensuring that its brands have strong global appeal.

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