Green Social Shopping Site Helps Offset Your Carbon Footprint

Recently launched, Greendeavor (www.greendeavor.com) is a free social networking website which enables consumers to earn reward points and reduce their carbon footprint by making earth conscious choices in their everyday lives. Greendeavor is a hybrid of a social network and a shopping rewards program designed to inform and motivate consumers to embrace sustainability.

“Our inspiration for Greendeavor came from observing a strong disconnect between the majority of Americans and conscious consumerism.” Says Greendeavor Founder & CEO Adriaan Zimmerman. “We are taking a fresh new approach to this impasse by making sustainability a fun, personalized, and gratifying experience for consumers while providing them with the incentives to take that first step.”

Greendeavor’s free membership rewards users for partaking in the community, taking advantage of its incentivized awareness™ opportunities, and shopping at the most progressive retailers in the country. Additionally, users can create profiles, connect with friends, send messages, and share interests & information within the community. As members earn reward points, they simultaneously offset their daily carbon emissions at no direct cost and can monitor their own and their friends' carbon credit progress each time they sign in.

Carbon Offsetting is the act of reducing or avoiding CO2 emissions in one location in order to offset emissions released in another. Carbon offsets help fight climate change by enabling individuals, businesses, and other institutions to take responsibility for their climate footprints – the amount of CO2 they are each responsible for emitting into the atmosphere.

“The environmental benefits of quality carbon offsets are undeniable,” says Zimmerman. “One aspect of our business model that we are most excited about is that by enabling users to earn carbon neutrality, they are given a challenge that both educates them and encourages them to adopt more sustainable living habits.”

In addition to the rewards and social networking facets of the website, Greendeavor has added its “Learn, Live, and Act” sections to provide user-friendly educational, sustainable living, and advocacy resources for its members.

Greendeavor will officially launch in late April 2007.

If you would like more information on Greendeavor or would like to schedule an interview with Adriaan Zimmerman, please contact the Greendeavor office at 203.340.2577 or email Adriaan directly at (adriaan at greendeavor dot com).