Johnson Realty of St. Louis Uses Zillow.com to Maximize Clients’ Online Exposure Johnson Realty provides full service representation without the high commissions

April 26, 2007: ST. LOUIS, Mo.— Understanding the importance of the Internet in the real estate market, Johnson Realty of St. Louis recently became one of the first St. Louis real estate agencies to list 100% of its clients’ homes on Zillow.com, one of the most visited online real estate sites, attracting 4.1 million visitors in March 2007.

Recognizing how the power of the Internet is shaping rapid changes in the real estate market, Mike and Cheryl Johnson launched Johnson Realty in 2005.

“More than 80 percent of buyers start their home search online,” Cheryl Johnson says. “At Johnson Realty, we understand the importance of the Internet and embrace new technology like Zillow.com to increase clients’ exposure. In turn, we often sell homes quicker than average while saving clients thousands of dollars.”

Johnson Realty is a hybrid of traditional real estate companies, flat fee brokers and FSBO. Johnson provides full service representation without the high commissions, offering a $500 MLS listing plus 1/3% commission at closing. Traditional agents often charge 6%, although, by law, this is negotiable.

“Now more than ever, people are looking for an alternative to traditional agencies,” Johnson said. “In just 18 months, we’ve listed almost 200 homes and are the 11th highest St. Louis agent in volume.”

Zillow.com was launched in February 2006 and provides estimates for home prices across the country. Zillow.com recently added several new features, including a question and answer feature, and the ability for anyone to create a profile page, indicate whether a home is for sale and provide an unlimited number of photos and data about a home. Visit www.zillow.mediaroom.com for more information. Visit Johnson Realty’s Zillow.com profile and listings at http://www.zillow.com/profile/mike_32.

Johnson Realty of St. Louis was founded in 2005 as a hybrid real estate company to bring St. Louis an alternative to traditional and discount real estate companies. Johnson Realty is owned by Cheryl and Mike Johnson and the company uses aggressive Internet marketing, full-service expert representation and real financial savings to bring a better way to St. Louis sellers and buyers. For more information, visit www.johnsonstl.com or call 314-726-3174.

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