Advanced Media to Feature New RIDATA SSD Cards Geared For The Aerospace and Aviation Markets

Diamond Bar, Calif. —April 2007— Advanced Media, Inc. (AMI), manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is launching several new products to the aerospace and aviation market. The RIDATA high capacity SSD cards save space over mechanical hard drives and are more resistant to temperature, vibration and pollutants.

The non-volatile Flash Solid State Disk (SSD) storage card currently features 16 GB and 32GB capacities. Since it has no moving parts, the RIDATA Flash SSD produces virtually no acoustic noise, no heat generation, no vibration and consumes less power. Reliable temperature and humidity control assures long-lasting storage for critical data. Flash SSD can fully replace hard drives in notebooks and portable devices.

"We see a tremendous opportunity for our RIDATA storage products and the need for non heat producing, vibration and temperature resistant storage media in this market.," commented Harvey Liu, Advanced Media president. "Our selection is growing rapidly and includes a number of innovative designs for a variety of application purposes. The thinner and smaller SSD card is ideal to replace many hard drive based storage products."

Withstanding extreme temperature changes between 0C to +70C for commercial operation and -40C to +85C for industrial operation, makes the SSD card ideal for the tough requirements of the aerospace and aviation markets.

Engineered with semiconductor components, the cards use NAND flash memory. technology featuring higher reliability for a storage medium to protect and store critical data. It also has the same host interface as a hard disk drive, so there are no issues with compatibility or upgrading. It simply plugs into a device's IDE or SATA slot. RIDATA offers 1.8" and 2.5" module-type Flash SSD for an ATA/IDE interface and 2.5" for a SATA interface.

It meets bus interface industry standard ATA/IDE and SATA, it also supports up to PIO Mode-4 and up to Multiword DMA Mode-2. It has a flash media interface of 8- or 16-bit access and can support up to eight flash-media devices directly and 32 such devices through external decoding logic. A built-in ECC corrects up to three-random 12-bit symbols per 512-byte sector. RIDATA offers 1.8" and 2.5" module-type Flash SSD for an ATA/IDE interface and 2.5" for a SATA interface.

Additional SSD information and photos may be found on the Advanced Media website, www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: DVD BR, HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZ(TM) Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is a leading marketer of electronic storage products in the North American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com