THE WEATHER CHANNEL® RELAUCHES FORECAST EARTH WITH WEEKLY PROGRAM AND WEB SITE

ATLANTA – The Weather Channel (TWC) today announced the re-launch of its climate focused content, both on the air and online, under the name Forecast Earth. A long running feature and program on TWC, Forecast Earth will now include two TWC properties launched in 2006, the weekly show The Climate Code with Dr Heidi Cullen and the climate Website, One Degree. The change enables TWC to bring together its entire climate focused content under one brand making it easier for consumers to find.

The Climate Code with Dr. Heidi Cullen – TV’s first ever weekly half-hour show devoted to climate change and environmental issues – airs Sundays at 5:30 p.m. It has drawn attention and interest by advocates and skeptics alike since its launch last fall. The program will bear the new name starting April 22 and will continue to shed light on the science of global warming and other environmental issues. Features will examine what people can do to help the environment, debunk some of the popular myths around the climate and look at how scientific understanding has changed in recent decades.

On the Web, www.weather.com/climate will take on the Forecast Earth name starting today, presenting the issues and a dialogue around a wide range of climate-related topics with and amongst users, guest bloggers and experts from The Weather Channel. Along with rich video content, the site will feature blogs, interactive animations and consumer submissions. Forecast Earth online will continue to feature content both from the network and produced specifically for the Web.

Forecast Earth originally launched in April of 2003 as a series of vignettes presented during Evening Edition on The Weather Channel. Dr. Cullen joined The Weather Channel as climatologist in 2003 and in the fall of that year, began appearing on the Forecast Earth vignettes. She was also responsible for adding explanation, depth and perspective to climate stories for the network and other platforms. The following year, she became involved with the production of half-hour documentaries presented under the name of Forecast Earth. For the Global Green Award-winning production of Alaska Meltdown, for example, she went on-location to do research and tape interviews.

“The name ‘Forecast Earth’ has a rich meaning for us here at The Weather Channel and literally represents the commitment we made several years ago to expand our role of forecasting weather each day to make long-range forecasts about factors affecting our planet. We believe that including all aspects of our company’s efforts under the name Forecast Earth will open up a broader dialogue around climate change, as well as educate and inform consumers about the important issues relating to our climate,” said Cindy Jones, vice president of climate initiatives for The Weather Channel.

As a trusted resource for scientific data, TWC is uniquely positioned to present issues relating to climate in a factual, straightforward manner with no particular agenda, giving a full spectrum of viewpoints for consideration. The interactivity and community aspects of the broadband channel will enable users to be educated while participating in the dialogue and TWC welcomes user content and comment, a key part of the Forecast Earth online presence.

About The Weather Channel
The Weather Channel, a 24-hour weather network, is seen in almost 93 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month. It content is generally ranked within the 15 most popular in the U.S. by Nielsen//Net Ratings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network available in 23 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, mobile phones and personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held