Online Interactive E-Magazine Engages Audience With Information On Word-Of-Mouth Marketing

ATLANTA/April 2007- three squared partnered with Novologic prepare to launch the second edition of nine online™, an online interactive quarterly e-magazine integrated with high level interactive components and indispensable content. The second edition offers a fresh perspective on Word-Of-Mouth Marketing with content such as an interview with subject matter expert, Paul Rand. Paul Rand is on the board of directors for the Word of Mouth Marketing Association, and is the President/CEO of Zócalo Group, Omnicom Group and Ketchum’s entrance in to the Word-Of-Mouth Marketing industry. Also included is an interactive match game highlighting several widely accepted viral marketing campaigns, which makes the interactive e-magazine experience more engaging and fun. To add to its value, three squared provides several resources such as whitepapers from creditable organizations and links to articles written by established marketers.

three squared’s highly creative capabilities combined with Novologic’s sophisticated development techniques, have enabled the successful creation of an online interactive publication that blurs the line between informational and entertaining resulting in an optimal vehicle for delivering information.

Successfully fusing the distinct elements of content and infrastructure make nine online™ unsurpassable in its delivery. “Most companies think that since it is in Flash it will work” states Jeff Gray, Chief Technology Officer “and this is sometimes due to the fact that developers that create such unique user interfaces are compromised by: 1. not using programmatic methodologies to take full advantage of the technology and delivery mechanisms, and 2. not having a good understanding of technologies inhibitors found on the end user machine, security devices and settings, bandwidth, and server. All of which dictate how you create the content, host it, update it, deliver it, and of course track it..” Both Novologic and three squared place emphasis on understanding and validating the way the end-user will be able to view the content enabling the effective employment of interactive elements that operate within these determined parameters. This is an ideology that spans across all of the work produced by three squared and Novologic.

The sophisticated design and layout of the interactive publication is another element where nine online™ stands out amongst other online publications. Editor in Chief and Art Director, Donna Twohig states “the direction is to combine the feel of a traditional print magazine keeping it current with the latest design trends and techniques along with elements of interaction to create a hybrid approach for the end-user. In this respect, there is a comfort level associated with the look and feel merged with impressive interactivity that allows the end user to actively participate with the components of the publication. It's educational, informative and fun”. Working with a select group of graphic designers, Donna has been at the forefront of creating nine online’s™ attractive and stylish design. The design successfully reflects its intended educational approach catering to three squared and Novologic’s corporate clients and also offers a unique marketing value by utilizing strategic placement of its colorful interactive components.

The second edition of nine online™ is slated to launch mid May. This edition will discuss the importance of including word-of-mouth marketing into your organization’s existing marketing plan, and how the use of growing technologies can enhance your overall online strategies.


Established in 1999, three squared (www.threesquared.com) is an Interactive Marketing & Media Agency specializing in on screen | online | on target™ services. Through a unique mix of strategy, creative, technology and video, three squared develops online experiences which engage and effectively serve to educate and retain audiences, allowing clients to differentiate themselves in a crowded marketplace.

Also founded in 1999, Novologic (www.novologic.com) provides scalable learning support services for growing, changing companies so they can enable employees to quickly contribute bottom line results for the organization. Novologic helps deliver the learning services that make it possible for employees to consistently perform at high levels and offers consulting services and custom courseware development which allow customers to make best practices a common practice.

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