Usher Raymond Announces Plans To Launch Fragrances and Clothing Line

April 20, 2007 (PRLEAP.COM) Entertainment News
It seems Usher's new engagement is not slowing his business progress. In fact, the relationship with his fashion stylist fiance may help bolden his future. The world-known 'prince charming' has recently announced his plans to enter the worlds of fragrance, clothing, and accessories.

This past week it was announced Usher signed and committed to create two new fragrances via Liz Claiborne. The singer will release one scent for men and one for women.

According to various on-line sources, the contract gives Raymond multi-million figures to get involved with the development of the fragrances. Liz Claiborne, producer and contractor, has announced the products' release dates are set for autumn 2007.

Beyond the fragrance deal with Liz Claiborne, Usher has also set plans to get his clothing line and fashion accessories brand launched soon. Previously spoken of as a rumor on hip-hop fashion site SoJones.com, the clothing brand is expected to launch by 2008.

"I forecast a lot of style coming from Usher. He's been on the music scene for over a decade. From the start he's had a fashion flare that's set trends. From the U-pendant to the blazer jackets, he's been the major catalyst behind many trends. Usher's clothing line has limitless potential," said SoJones.com publisher Rodrick Rainey.

The new fragrance from Usher will be set amongst competitors from the new popular culture of Urban and Hip Hop music. Other high profile artists such as Sean Diddy Combs, Jennifer Lopez, and Paris Hilton already have scent products that are doing incredible sales. The Sean John Unforgivable mens fragrance was so successful that it boosted Diddy's value in 2006 to the top of Hip Hop's top earners.

Retailers of Usher's fragrances, clothing line, and accessories brand will be listed on SoJones.com once released.