Advanced Medias New RIDATA Solid State Drive Tough Enough For Industrial Data Storage

Diamond Bar, Calif. —April 2007— Advanced Media, Inc. (AMI), manufacturer and marketer of the popular RIDATAª brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is launching its new Solid State Drive (SSD) to the industrial market. The drive is smaller than mechanical hard drives saving precious space in a variety of data storage uses.

The shop floor environment is a harsh one. It vibrates, is full of dust and other pollutants. But a shop floor also needs to store data from a variety of sources. Since it has no moving parts, the RIDATA Flash SSD produces virtually no noise, no heat generation, and no vibration. Reliable temperature and humidity control assures long-lasting storage for critical data. The non-volatile Flash Solid State Disk (SSD) storage card currently features 16 GB and 32GB capacities.

ÒWe see a tremendous opportunity for our RIDATA storage products and the need for non heat producing, vibration and temperature resistant storage media in this market.,Ó commented Harvey Liu, Advanced Media president. ÒFrom laptops to data recorders, our new solid state drive technology is ideal to replace most mechanical hard drives for this market. Our selection is growing rapidly and includes a number of innovative designs for a variety of application purposes.Ó

Withstanding extreme temperature changes between 0¡C to +70¡C for commercial operation and -40¡C to +85¡C for industrial operation, makes the SSD card ideal for the tough requirements of an industrial workplace.

Engineered with semiconductor components, the cards use NAND flash memory. Importantly, it also has the same host interface as a hard disk drive, so there are no issues with compatibility or upgrading. It simply plugs into a deviceÕs IDE or SATA slot. RIDATA offers 1.8Ó and 2.5Ó module-type Flash SSD for an ATA/IDE interface and 2.5Ó for a SATA interface.

It meets bus interface industry standard ATA/IDE and SATA, it also supports up to PIO Mode-4 and up to Multiword DMA Mode-2. It has a flash media interface of 8- or 16-bit access and can support up to eight flash-media devices directly and 32 such devices through external decoding logic. A built-in ECC corrects up to three-random 12-bit symbols per 512-byte sector. RIDATA offers 1.8Ó and 2.5Ó module-type Flash SSD for an ATA/IDE interface and 2.5Ó for a SATA interface.

Please contact Ridata to request additional manufacturerÕs information for the RIDATA Solid State Disk (SSD). Photos and information may also be found on the Advanced Media website, www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the worldÕs largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: DVD BR, HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZª Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is a leading marketer of electronic storage products in the North American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove RITEKÕs commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(c)2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.