Without Help, “Main Street” Retailers May Soon Be Extinct

PHOENIX, Ariz. – The “Wal-Marts” of the world are quickly forcing small “main street” retailers to take a new approach to marketing in order to survive.

“Mass merchandisers suck up community dollars like a vacuum cleaner,” said retail consultant Bob Nelson. “When these megastores enter a community, you’ll see the local pharmacy, hardware store, and once-established retailers quickly go out of business.”

Nelson has discovered a disturbing trend. “Main Street” stores have witnessed a 30 percent or more drop in sales over the last year.

“Business is tougher and more competitive than ever,” said Nelson. “What’s more, it is more stressful and less fun. Businesses can no longer survive by just being there, no matter how many years the store has been in the community.”

A large percentage of customers are not buying regular retail priced merchandise until it goes on sale. In addition, there is much concern about the rapid growth of factory outlets, national discounters, power centers, mail order catalogs, and retailing on the Internet.

“Nothing seems to work anymore because of the changing competitive environment. Even seasonal clearance sales don’t generate traffic like they used to,” explained Nelson.

Small business owners are turning to Nelson as a “retail survival consultant” to help them with unique promotions to dramatically increase sales, and effectively compete against the Wal-Marts of the retail world. He shows them how to organize and stage major sales events that generate as much sales volume in the first three to four days that would normally take a month or more.

“I was skeptical when he said he could help us get 30 days business in three days, but he was right. He told us exactly what to do and what not to do,” said Jim Fraser of Nan’s Fashion in Sun City, Ariz. “When we opened the store for the first day of the sale, people were standing in line waiting to get in,” he added.

“Nelson’s approach is a great benefit to retailers because he works on a no-risk basis. Nelson has retail experience which adds credibility. He is not just offering theories, he is offering a proven formula,” said Kenneth E. Stone, Ph.D., Professor of Economics at Iowa State University, and author of “Competing With The Retail Giants.”

Nelson provides consulting on a contingency fee basis, so businesses seeking help from him only pay for results. He provides details on his web site at http://www.Retailing.com. He is also available by phone at 480-460-1980.

Contact:
Bob Nelson
480-460-1980
bnelson@retailing.com

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