LifeScript.com Among Top 15 Most-Visited Health Sites, New York Times

Mission Viejo, CA, April 2007 – LifeScript.com, a leading online health publisher, was cited as one of the country’s most popular health sites in today’s New York Times. The flagship portal ranked with WebMD, Yahoo Health, About.com and iVillage Total Health as one of the 15th most-visited health websites in March 2007. It surpassed newcomer RevolutionHealth.com from AOL founder Steve Case, which launched in January.

The market is “increasingly crowded with competitors elbowing for the consumer patient’s attention,” the Times reported. The biggest site, Web MD.com, drew more than 17 million unique visitors in March.

LifeScript.com, one of the fastest-growing sites on comScore Media Metrix’s ranking, attracted 2.1 million unique users in the same period, more than four times the visitors to Revolution Health. That’s up 350% from the previous year. Subscriptions to LifeScript's Healthy Advantage e-newsletter, grew 92% in March, to 5 million.

"Women are our target audience and the most rapidly growing segment of online health content users,” said Ron Caporale, CEO of LifeScript. "Our team remains focused on building market share, and we see a clear path to earning a top-10 ranking this year."

LifeScript.com publishes daily health, wellness and lifestyle content for women. The website and companion e-newsletter are known for delivering trusted, relevant and useful information on broad range of topics including weight loss, diet, anti-aging, beauty and natural medicine. All content is written by members of the LifeScript's editorial team and reviewed by its Medical Advisory Board.

"Because we're in touch with readers' needs, our pass-along rate is very high," said Laurie Berger, VP/Editor-in-Chief of LifeScript.com and Healthy Advantage. "By publishing trusted and friendly health content, we expect continued rapid growth of all our healthy living media."

About LifeScript.com
LifeScript, based in Mission Viejo, California, is one of the fastest growing online publishers of healthy living media. Its flagship portal, LifeScript.com, and free Healthy Advantage e-newsletter deliver content on a wide variety of topics of interest to women, including diet, exercise, fitness, beauty, nutrition and inspiration, written by members of the LifeScript editorial team and reviewed by its Medical Advisory Board. For more information, please visit www.lifescript.com.

About comScore Networks
comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions.

Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. Its services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

CONTACT:
Brian Hogan, LifeScript
949-454-0422