DE BONO BIG THINK WEEK BRINGS CREATIVITY TO BUSINESS AND GOVERNMENT

The Edward de Bono Foundation (UK) is holding a week long event aimed at helping businesses, government and education organisations to become more creative. Big Think Week runs from 16 – 19 April and includes workshops based on the ground-breaking tools developed by Dr Edward de Bono, including Six Thinking Hats®, Lateral Thinking™, Direct Attention Thinking Tools (DATT)® and CoRT.

As part of the event, Dr Edward de Bono, the world’s leading authority on conceptual thinking, will also be holding a unique one-off seminar on “Serious Creativity for Business and Education Success” on Tuesday 17 April sponsored by The Northwest Regional Development Agency (NWDA).

During Big Think Week, business and management professionals will learn about how de Bono Thinking Systems can radically alter their organisation’s approach to creative thinking and improve individual and group performance.

“Whether you are talking to leaders in business or the public sector, they will all tell you that they need to find new ways of helping people become more creative to improve performance,” says Robert Rawlinson, CEO of the Edward de Bono Foundation (UK).

“The de Bono Big Think Week has been launched to increase the teaching of constructive and creative thinking as a skill in the UK. We are delighted to be able to put such a condensed programme together, offering the opportunity for leaders to learn some of the tools, which can be used to radically improve an organisation’s approach to group communication and innovation.”

For further information or to book a place at Big Think Week, please visit www.debonobigthinkweek.com.

About Edward de Bono
Dr Edward de Bono is the creator of the term Lateral Thinking and the father of de Bono Thinking Systems which, for the past 37 years, have profoundly influenced the way businesses, government and education leaders think and behave. Dr. Edward de Bono is the author of 68 books, which have been translated into 34 languages, and he is on the Accenture list of fifty most influential business thinkers in the world.

About The Edward de Bono Foundation UK
The Edward de Bono Foundation UK is a registered charity in the teaching and the advancement of education, scientific knowledge, research and sponsorship of innovative concepts in the disciplines of human thinking and the processes of human thought. Edward de Bono’s Thinking Systems, include Six Thinking Hats, Simplicity, Lateral Thinking, DATT (Direct Attention Thinking Tools) and CoRT. The Foundation is based at 3000 Manchester Business Park near Manchester Airport and has an objective to take de Bono Thinking Systems into the UK education system, industry and government.


ENDS