Marketing Research and Web 2.0: Insights through Web/Screen Scraping & Text Mining

MINNEAPOLIS, MN—APRIL 16, 2007—Tom Anderson, Founder & Managing Partner of next-generation market research consultancy Anderson Analytics, will present “Marketing Research and Web 2.0: Insights through Web/Screen Scraping & Text Mining” at a lunch meeting of the MN/Upper Midwest Chapter of MRA to be held in Minneapolis on May 17, 2007.

“Anderson Analytics is a forward thinking, cutting-edge marketing research firm,” said members of the MN/Midwest Chapter of the MRA and Randi Luoto, member of the Chapter's programming committee and champion for the May event. “Founder Tom Anderson has over a decade of experience with the largest market research firms: TNS, NFO and AC Nielsen BASES.”

“I’m excited to present on text mining,” said Tom Anderson. “Anderson Analytics sprung out of my vision for ‘Information Advantage,’ which is the leveraging of technology, like text mining, and creativity to gain an advantage over the competition.”

The presentation will focus on:

• What is “text mining”
• How web content analysis can help you gain an information advantage
• How text analytic techniques can extract opinions and sentiments from blogs and discussion boards
• Understand the process of web content analysis from web-scraping, data preparation, coding and data mining through to analysis and insight

The MRA Chapter meeting takes place Thursday, May 17, 2007, 11:00 AM to 1:00 PM, at the Metropolitan in Minneapolis, MN. Members of the public and other interested parties are invited to attend the luncheon and presentation. For more information, please contact info@mnmra.org.

Tom Anderson will also take part in a discussion on Text Mining Technologies at the Text Analytics Summit in Boston this June 2007. For more information, please see www.textanalyticsnews.com.

About Anderson Analytics:
More than Market Research, Anderson Analytics is a next generation marketing consultancy that combines new technologies, such as data and text mining, with traditional market research. We focus on helping clients Gain the Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. Our clients put their customers first and so do we, visit our website to learn about “The AA-Assurance” www.andersonanalytics.com

About MRA MN
The Marketing Research Association is the leading and largest association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including Clients, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory, the pre-eminent resource of the opinion and marketing research profession. The Minnesota/Upper Midwest Chapter is the youngest of 12 chapters of the Marketing Research Association (MRA).

Media Contact:
Anderson Analytics, LLC
Ph: (203)-912-7175
Inquiries[at]andersonanalytics.com

Agency Contact:
Melissa London
Ph:(919)-933-3511
mlondon@londoncalling-pr.com