BABY ROCK APPAREL INTRODUCES HIP NEW T-SHIRT DESIGNS JUST IN TIME FOR MOTHER’S DAY

Tampa, FL, April 16, 2007 – Baby Rock Apparel, Inc., a manufacturer of hip children’s wear with an edge, introduces two new designs that are sure to be a hit this Mother’s Day. The new “Mommy Rocks” and “Honor Thy Mother” designs will be on the top of every trendy mom’s list this year.

“We continually introduce new styles and designs to our line to keep everything fresh and up to date with the latest vibe. The initial response has been incredible, so we’re really excited about these new designs”, said Kim Strayer, President of Baby Rock Apparel, Inc. The “Mommy Rocks” design is similar to some of current crowd favorites “My Dad Rocks”, “Jesus Rocks” and “Elmo Rocks”, which are printed in a stylish text on the front of black 100% cotton t-shirts and onesie gift sets. The “Honor Thy Mother” design is an entirely new look for Baby Rock Apparel. This new design boasts hip new graphics on the front left chest and the back, resembling something a cool dad might actually wear. In addition, the “Honor Thy Mother” design is printed on a new 50%/50% cotton/poly burnout fabric that is put through an extensive process showing years of weathering. This sheer fabric captures a true vintage worn in feel. One touch of this fabric and you’ll wish you they came in adult sizes.

Making much more than a fashion statement; Baby Rock Apparel partners with the Pediatric Cancer Foundation of Tampa, FL and donates a portion of its profits to the organization each quarter. “When our first son was born in 2003, we were frustrated in our search to find hip baby clothing, so we decided to develop our own line,” said Kimberly Strayer, who co-founded Baby Rock Apparel with her husband and their inspiration – Conley, their son. “Baby Rock Apparel has taken off in ways we couldn’t have imagined, so we decided that we wanted to share our success with a worthy children’s organization. With a mission of finding a cure for children with cancer, the Pediatric Cancer Foundation was our first choice.”

Headquartered in Tampa, FL, Baby Rock Apparel, Inc. was founded in March 2004. The Baby Rock Apparel line can be found in over 200 stores and boutiques in the U.S., Canada and Europe and by visiting the company’s website http://www.babyrockapparel.com. Priced from $20-$26 retail, these products are perfect for baby showers and holiday gifts and may be shipped in a hip Baby Rock tin lunch box upon request. Personalized gifts are also available. Wholesale inquiries are welcome. Details and pricing may be obtained by contacting Baby Rock Apparel at info@babyrockapparel.com or 813.282.3987.