Fatal1ty and Zalman Announce the Conclusion of Their Co-marketing Relationship
April 12, 2007 (PRLEAP.COM) Technology News
April 12, 2007 (Calabasas, CA) – Auravision, Inc. and Zalman Co., Ltd., are announcing that their 3 year co-branding product and marketing relationship is ending May 1.Steve Gould, CEO of Auravision and Master Licensor for Fatal1ty Brand stated, “We’ve had a very positive relationship with Zalman. “Although we did not enter into a Licensing Agreement with them, we have worked together on several successful product marketing projects with positive results for both brands.”
An example of this collaboration is the World Series of Video Games computer enclosures, which were designed specifically for this series. J.B. Shim, Vice President of Zalman says, “This exposure resulted in the production of a retail version which was sold in significant quantities under the Fatal1ty Brand and a Zalman version will continue to be offered.”
“The Fatal1ty brand is growing quickly, and requires global distribution of cases, power supply units and coolers”, said Johnathan “Fatal1ty” Wendel. “Zalman is also growing with the success of their unique 3D monitors – so we felt that now is a good time to announce the change in our relationship. Zalman is an excellent company making uniquely great products and we wish them lots of success.”
About Johnathan “Fatal1ty” Wendel
In 1999 Johnathan 'Fatal1ty' Wendel began his journey as the world's first full time professional video gamer. Fatal1ty built his legend over the next 7 years by winning or placing top three in almost every tournament he contested. He has now turned his focus and determination to help make professional video gaming an established sport. Johnathan has joined forces with DirecTV's Championship Gaming Series as exclusive commentator, global spokesperson and advisor to help take video gaming to the next level. Prior to joining Championship Gaming in January 2007, Johnathan had already won 12 Major Championships, accomplished while competing in 5 different games - an unprecedented achievement. Fatal1ty has placed 1st in 65% of all competitions he has entered and top 3 in 90% of them. To this day, having competed on six continents, Fatal1ty continues to dominate competitions worldwide.
For additional information about Fatal1ty please visit fatal1ty.com.
About Zalman
Zalman Tech Co. Ltd (www.zalman.co.kr) is the world’s leading quiet cooling solution provider in the PC industry. Zalman leads the industry with its expertise in low-noise thermal management and design of efficient, heat-dissipating solutions for various computer components. Established in 1999, the company has over the years developed a very extensive line of coolers for processors, video cards, hard disk drives, and other PC components. Other unique and innovative products include external water cooling system, surround sound audio products, and specialized quiet computer enclosures. Zalman has established its reputation as the best cooling solution provider not just from the superior performance and quality standpoint, but also from the superb acoustic control and noise management that they offer in all of their products.