PURE FRUIT TECHNOLOGIES HELPS MARATHON PARTICIPANTS FINISH WITH ENERGY TO BURN

AMERICAN FORK, Utah, April 2007 — Pure Fruit Technologies, a Utah-based manufacturer of exotic fruit juice supplements, has partnered with the Natural Athlete program in an effort to provide marathon participants nationwide with tips on how to help the body prepare for intense physical activity and recover post workout, as well as samples of the company’s exotic fruit juice supplements. Pure Fruit Technologies’ Natural Athlete festivities will kick-off April 13-15, 2007, at the Boston Marathon’s John Hancock Sports & Fitness Expo open free to the general public.

Athletes of all levels understand that although exercise is important for maintaining proper health, it can also take a tremendous toll on the body. When the body is pushed to its max it goes into oxidative stress, which causes cells to break down and can lead to soreness and other ailments. In order to offset oxidative stress, it is important to replenish the body with antioxidants. Pure Fruit Technologies’ exotic juice supplements not only deliver high amounts of antioxidants, they also provide nutrients that can help in other aspects of training.

The company’s mangosteen fruit-based supplement, Mango•xan® Antioxidant Recovery Formula, has been shown to reduce COX-2 and 5-LOX enzymes. A vast amount of research has shown that these enzymes are elevated during pain and inflammation. Goji•ZenTM Longevity Formula, the company’s goji berry-based supplement, is a natural source of betaine, which has been shown to give the muscles more endurance and help increase lean muscle mass while reducing body fat.

“Our exotic fruit juice supplements are great for athletes because they taste great, require only one ounce per day and provide the same amount of antioxidants as three servings of fruit,” stated Dave Boyd, director of global operations, Pure Fruit Technologies. “We hope to educate marathon participants and health-minded consumers about how our juices can easily become part of their daily routine, as well as training regime.”

In addition to the Boston Marathon, information and samples of Pure Fruit Technologies’ juice supplements can be obtained at the following pre-marathon expos throughout 2007:
• Festival 500 Half Marathon, Indianapolis, May 3-4
• Peachtree Road Race 10K, Atlanta, July 2-3
• Chicago Marathon, October 5-6
• Marine Corps Marathon, Washington, D.C., October 26-27
• New York Marathon, November 1-3

Coordinated in conjunction with major year-round sporting events, The Natural Athlete educates active people on the benefits of natural nutrition and natural products through product sampling, distribution of a product guide and ongoing education. The Natural Athlete has become widely recognized and respected by active, health-minded people as a reliable source for information on natural products.

Pure Fruit Technologies is a Utah-based manufacturer of healthy, exotic, whole-fruit juice supplements. The company has searched the globe for exotic fruits that deliver a multitude of health benefits, including mangosteen, seabuckthorn, goji and gac, and brought them to consumers in the form of potent, high quality and delicious juice supplements. Founded in 2002, Pure Fruit Technologies’ first product was Mango•xan® Antioxidant Recovery Formula. The company has expanded its offerings to include Seabuck•7™ Rejuvenation Formula, Goji•Zen™ Longevity Formula and Gac•Chi™ Heart & Vision Formula. Pure Fruit Technologies’ products are made from the whole fruit and are sold wholesale to health food retailers and distributors worldwide, as well as direct-to-consumers online. To learn more about Pure Fruit Technologies visit www.pft.com.