Speed Dating plus Minor League Baseball equals One Sweet Match
April 13, 2007 (PRLEAP.COM) Entertainment News
Westborough MA - A Match Made in 7, a Central Massachusetts based speed networking business, has introduced events to its spring and summer line-up that offer a dynamic new way for singles to mingle - speed dating events held at minor league baseball games throughout New England! The company is betting that baseball’s universal appeal and wholesome image will strike a cord with suburban singles of both sexes.It's spring at last! “If in the spring a man's fancy turns to love and baseball, why not combine the two?” thought Paula Pogorzelski, A Match Made in 7’s Director. The concept began to take shape after she met staff of the Worcester (MA) Tornadoes last fall at a business expo. Over the winter, she worked to adapt the usual speed dating format to the structure of baseball games to produce a unique type of singles event that is part entertainment, part recreation, part adventure and pure fun.
Simultaneous to attending a week night game, those registered participate in a full speed dating event. Singles who haven’t been to a minor league baseball game are in for a real treat. Not only can these games deliver some serious action, their stadiums provide great viewing along with all the amenities of major league baseball (food concessions, souvenir items, etc.). Parking is nearby to each park and reasonably priced. And, the minor leagues deliver all this at bargain prices compared to the Majors. That enables A Match Made in 7 to upgrade their standard event to incorporate the venue without having to charge a lot more for these premium events.
It’s a win-win for the company’s target audience, suburban singles 25-55, and minor league baseball. These events offer casual, affordable fun and they take place nearby to where suburban singles work or live. That saves them both time and money compared to the major leagues. “We’re not about Boston and New York,” insists Pogorzelski. “We’re about hometown New England – communities like Brockton and Bridgeport; New Britain, New Haven and Norwich.”
What’s in it for the teams? These speed matchmaking events can help boost ticket sales directly (through sales to A Match Made in 7)as well as indirectly - as couples who meet at these events return to date or as singles who return simply in positive response to the minor league experience. Pogorzelski encourages the teams to use these events to promote ticket sales to her audience as well as to businesses which could benefit from applying the format to their outings, conferences, meetings, etc.
Teams which will host the speed networking events at selected home games this season include the following: Bridgeport Bluefish (Bridgeport CT), Brockton Rox (Brockton MA), New Britain Rocks Cats (New Britain CT), New Haven County Cutters (New Haven CT), Connecticut Defenders (Norwich CT) and Worcester Tornadoes (Worcester MA). Discussions are currently underway with several other New England teams as well. For more information about A Match Made in 7, its singles events and business networking services, contact Paula Pogorzelski or visit http://www.amatchmadein7.com.