DAZBOG COFFEE Company Acquires Diedrich's Coffee Stores in Denver

DAZBOG COFFEE Company (dazbog.com) has completed an agreement with Diedrich’s Coffee to acquire the company’s three stores in Denver. The stores are located in the following three highly desirable retail locations:

o The store at 9th and Downing near Cheesman Park
o The store at 16th and Broadway in the Petroleum Building downtown
o The store at 12th and Clayton in “The Garage” near Congress Park

All three stores will retain the ambience that has made them popular neighborhood meeting places, but each location will be updated and re-branded to reflect the DAZBOG name and to feature the coffee, products and amenities available at all DAZBOG Coffee Cafés.

“These three stores are in great locations, both in terms of visibility for the DAZBOG brand and also in terms of being surrounded by customers that love gourmet coffee. Whether it is in a DAZBOG store or brewing a cup at home with store-bought DAZBOG beans, our customers now have even more opportunities to savor a true DAZBOG moment by drinking our rich coffee,” said Anatoly (Tony) Yuffa, CEO of DAZBOG COFFEE Co.

“These stores have a great neighborhood feel to them and Diedrich’s Coffee wanted to make sure that the company that acquired these stores was a part of the Denver community. That is a big reason why they chose DAZBOG,” said Leonid (Leo) Yuffa, DAZBOG’s COO. “In addition to acquiring these three stores from Diedrich’s, we are also excited about the upcoming opening of our new cafés at 17th Ave & Downing and in the Denver Tech Center in a few weeks. We also plan to open another downtown Denver location in June, the DAZBOG franchise at DIA will open in September, and a number of other Denver locations will open in the coming months.”

By the end of 2007, DAZBOG expects to have more than 20 stores by the end of 2007.

The DAZBOG COFFEE® Franchising Program gives entrepreneurs the opportunity to establish franchised DAZBOG COFFEE Stores across the country featuring the company’s unique and popular coffees including a large selection of organic coffees and coffee blends. Franchises are supported by the company’s bold, widely-recognized brand, its state-of-the-art roasting and distribution operations, and its dedicated franchising team.

Since it was founded in 1996 by Russian immigrants Anatoly and Leonid Yuffa, DAZBOG COFFEE Co. has grown into one of the most popular coffee brands in the Rocky Mountain region thanks to the unrivaled richness of its unique blends. The history, character and language of the Yuffas’ homeland have inspired the unique and intriguing names of DAZBOG’s fresh-roasted coffees as well as the name of the company itself—which comes from the Russian words for “God of Richness”. DAZBOG White Nights Espresso® is named for the summer days in Leningrad when the sun never sets. The Hermitage, once home to the czars and now a world-renowned museum, is the namesake of DAZBOG Hermitage House Blend®.

For more information about how to participate in the DAZBOG COFFEE Franchising Program, visit dazbog.com or call 1-888-932-9264.

About DAZBOG COFFEE Company:
DAZBOG COFFEE Company is the realization of the American Dream by two immigrants from the former Soviet Union whose family fled their homeland’s political strife and violence for a new and better life of freedom, democracy and opportunity. Utilizing coffee selection methods and roasting processes unlike any other company in the world, DAZBOG COFFEE Co. celebrates the culture of Anatoly and Leonid Yuffa’s homeland and sets a new standard for fine coffee in the United States. The DAZBOG way celebrates life itself in each and every cup. For more information about their story and their coffee, visit dazbog.com.