Utah Water Sports Hires Chance Pellum as Pro Shop Manager

SOUTH JORDAN, Utah — Utah Water Sports, a world-class MasterCraft dealer, today announced the hiring of Chance Pellum as its pro shop buyer and manager. This new hire comes on the heels of Utah Water Sports’ remodel and expansion of its current pro shop.

“Utah Water Sports has had another successful year with a 25 percent increase in the number of boats sold in 2006,” said Wayne Sorensen, owner and president of Utah Water Sports. “As part of our dealership remodel last year, we updated our pro shop with flat screen monitors, new marketing displays and more brands and products. This year we hired Chance to help manage the increased inventory control and customer service demands placed on our pro shop.”

Pellum brings more than 13 years experience in the marine accessories industry to Utah Water Sports. He began his career in sales at Marine Wholesale, where his results quickly set him apart as a natural salesman. Pellum moved to Marine Products after six months, where he became the manager of its Sandy location. At the Sandy location he managed 12 employees, inventory purchasing and pro shop design. While managing that location, the store saw a 30 percent increase in overall revenue.

“Joining the Utah Water Sports’ team is creating new opportunities for me and the customers alike,” said Chance Pellum. “Wayne is open to any idea that will improve the customer experience. Whether customers are visiting us to buy a new boat or load up on the latest gear, this philosophy is giving me the freedom to enhance the look and feel of the pro shop, promote our outstanding brands and really contribute to the overall customer experience.”

For more information about Utah Water Sports please call 801-495-2400, visit with the staff at 11017 S. Jordan Gateway, South Jordan, Utah or go online to www.utahwatersports.com.

About Utah Water Sports, LLC
Utah Water Sports is the No. 1 inboard boat dealer in Utah, a “Boating Industry” magazine “Top 100” dealer and the sixth largest MasterCraft boat dealer in the world. Located in South Jordan, Utah, it offers sales and service of MasterCraft’s sports-luxury wakeboard and ski boats. Its 10,000 square-foot facility on two acres, located conveniently off Interstate 15 (I-15) at 110 South, houses a large showroom, a well-inventoried pro shop with large video screens, four service bays and the equivalent number of factory-trained technicians ready for service. For more information about Utah Water Sports, please call 801-495-2400 or visit www.utahwatersports.com.

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