Fortitech Asia Pacific Targets Beauty, Energy and Overall Wellness at FIC 2007

With anticipation and excitement surrounding the 2008 Summer Olympics in Beijing, Fortitech created custom premixes designed to improve overall health and well-being. From energy-boosting beverages to multivitamin wellness applications to immunity-boosting blends, Fortitech is dedicated to improving the nutritional profile of foods and beverages to ensure optimal human nutrition.

Top-selling products at major sporting events, including events in the Olympics, are by far beverages. Fortitech Asia Pacific will prove how incorporating multiple nutrients in beverages can successfully boost the nutrient content, while not affecting taste, texture of stability of the product. The possibilities in this category are endless.

This year at FIC, Fortitech Asia Pacific will have three distinct beverages each targeting unique benefits: energy boost, meal replacement and an innovative cosmeceutical wellness beverage. Fortitech Asia Pacific’s beauty and wellness beverage contains vitamins A, B6, B12, C, D3 and E. Plus, it is formulated with thiamine, folic acid, pantothenic acid and lycopene. In addition to the overall health benefits of this beverage, the nutrients are also believed to promote healthy skin, hair and nails. Also available for sampling at the show will be a soymilk-based meal replacement beverage containing an impressive array of vitamins and minerals. With a nutrient profile containing thiamine, folic acid, chromium, iron, zinc, choline and vitamins B6, B2, C and E, this beverage is a perfect option for people in search of a faster and more convenient way of receiving optimal nutrition. The final beverage premix being showcased will have a profile designed for those in search of a quick energy-boost. The premix in this sports beverage is packed with thiamine, niacin, vitamin B6, potassium and taurine to stimulate energy and increase metabolism.

Like many regions around the world, Fortitech Asia Pacific is anticipating an increased consumer demand for confectionery products. Available at FIC will be three types of chocolate that each addresses specific and important health-related issues. Brain-healthy chocolate clusters are packed with 16 different nutrients including a complete antioxidant profile, calcium and iron for improved cognitive function. The heart-healthy chocolate clusters are a solid option to boost cardio health. This treat supports good heart health and wellness by providing lycopene, coenzyme Q10, vitamins B12 and B6, vitamin C, and folic acid. Fortitech Asia Pacific’s bone-healthy chocolate cluster premix is formulated to strengthen bones and potentially help slow the progress of osteoporosis in adults. This chocolate sample is packed with calcium, vitamin D and magnesium – all crucial nutrients to ensuring bone-health.

Other confectionery samples from Fortitech Asia Pacific include fortified gumballs. Our gumball premix formulation features a custom premix with 100 percent US RDA of niacin, folic acid, pantothenic acid and 8 essential vitamins, including A, C, D, E, B1, B2, B6 and B12. This great tasting gumball is available in grape, watermelon, cherry and bubble gum flavors. Also falling under the confectionery category are multi-vitamin gummy bears that offer a complete all-in-one formula containing the precise amount of nutrients. Fortified gummy bears are a perfect health option that parents can feel good about giving their kids. This concept includes Vitamins A, C, E and folic acid which are all important for your children’s growth and development. This chewy application also contains vitamins B12 and B6, plus every bear delivers biotin and niacinamide which each play a vital role in the production of energy from the metabolism of carbohydrates and fats.

About Fortitech Asia Pacific

Fortitech Asia Pacific Sdn Bhd is part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries. Located in Kuala Lumpur, Malaysia, the company is exclusively dedicated to the manufacture of nutrient premixes. Fortitech Asia Pacific is ISO 9001:2000 certified and HACCP, Halal and PNDC certified. Fortitech Asia Pacific also meets requirements for Allergen Monitoring program standards. For more information, visit fortitech.com - powered by FortiSource™ - the ultimate fortification destination.

Not just premixes…Strategic Nutrition.

Contact:

Mark Fanion
Communications Manager
Fortitech, Inc. / USA
fanion.mark@fortitech.com