Click Fraud Victims Now Have Recourse, Ad Provider’s Billing Statement No Longer Final

Orange, CA April 2007 – CT2 Technologies introduces SmartAdTracker.com An online advertising fraud prevention service that is cracking down on search engines overcharging for pay-per-click advertising.

Smart Ad Tracker is empowering online advertisers by providing them a means to fight back against search engines and advertising networks who overcharge due to click fraud.

With the development of proprietary software, Smart Ad Tracker utilizes new technology to help track and validate web clicks, to assure advertisers their money is being spent on “real” clicks.

Over 75% of online advertisers admit they are being overcharged due to click fraud. In 2006 alone, over one billion dollars was spent on fraudulent clicks by advertisers using pay per click advertising.

There are several types of click fraud which relate to the pay-per-click advertising model. The two predominant methods being: competitive; which occurs when a person or software clicks on a business’s advertisement to escalate the cost of the ad, and Network; when a neutral site hosting the ad produces the fraudulent clicks with the intention of getting more money from the search engine.

Smart Ad Tracker works by detecting fraudulent click activity in real time, and notifies the subscriber of the activity detected. The subscriber can then use the generated report to reconcile the billing statement with their ad provider.

“Smart Ad Tracker is the answer when it comes to detecting click fraud, it has allowed me to monitor (in real-time) all of my advertising campaigns,” said Lu Myser of VoiceTelOne.com, “It was especially helpful at exposing click fraud on both my Google and Yahoo Pay-Per click accounts. I will definitely use it again with my next advertising campaign.”

For a free trial account or additional information regarding Smart Ad Tracker, please contact Joe Seymour or visit SmartAdTracker.com.

About CT2:

CT2 Technologies is a consulting firm providing comprehensive IT solutions for small to midsized businesses. CT2 has developed and supported software for specific industries such as mortgage and construction services.