INNOVA Launches SaltSavor™ Salt Reduction Technology

2007, Oak Brook, Illinois — INNOVA launches SaltSavor™ Salt Reduction Technology. SaltSavor’s proprietary salt reduction technology stimulates taste receptors on the tongue to create the perception of salt without the need for high sodium addition. Effective in a variety of applications that require 25-50% salt reduction, SaltSavor provides the solution to deliver a robust flavor sensation in every bite. Being gravies, sauces, marinades, soups, glazes, processed meats products, snacks, side dishes, breadings, batters and an array of prepared meals offerings, using SaltSavor will help you achieve a “low sodium” or “reduced sodium” labeling. This technology also meets food processors’ need for natural, clean-label flavorings.

Addressing Trends in Taste Preferences
SaltSavor directly addresses consumers’ preference trend for health-conscious foods. Today’s consumers want all the taste-enhancing benefits of salt, without the inherent health risks of sodium.

Consider these facts:
• Americans consume 2 to 3 times the amount of sodium that is considered healthy
• Salt/sodium is a factor in hypertension (high blood pressure), which can lead to stroke and heart disease. Heart disease is the #1 cause of adult deaths in the U.S.
• 75% of all salt consumed comes from processed foods.
• Industry availability of low-sodium and reduced-sodium offerings has grown over 140% since 2003, with sauces/seasonings, snacks, and processed meats showing the most growth.
(Source: Synapse; The University of California and Food Navigator)

“SaltSavor represents a revolutionary step in a reduced sodium offering for prepared food processors, seasoning houses and other food manufacturers” said Dafne Diez de Medina, PhD. Vice President R&D, INNOVA. “This shelf-stable flavor enhancer maintains its quality and impact through retort, freezer, fryer and dusting usage.” These are cost effective ingredients that add as little as 1 to 2 cents per pound to the finished product, delivering sodium reduction as well as flavor enhancement. In addition, when combined with any of our customized meat flavors, SaltSavor delivers the total enhancement solution.

INNOVA, a Griffith Laboratories Company, specializes in creating customized meat and savory flavors with unique signatures that can be used in a broad range of applications. By controlling all product development steps from concept, research and development, through production and delivery, INNOVA assures high-quality flavors, prompt turnaround, flexible and creative technical expertise, and outstanding customer-focused service.

Innova, A Griffith Laboratories Company corporate offices are headquartered in Oak Brook, IL.

For more information, contact Christine Carr, 708-239-2412 at Innova, A Griffith Laboratories Company.