Joe Ippolito to Untangle the Sometimes Confusing World of Internet Marketing at Entrepreneur "Food for Thought" Series

SAVANNAH, GA Joe Ippolito, President of Riverhorse Internet Marketing, will be
the April speaker at the Entrepreneur "Food for Thought" series taking place on
April 19th at the Georgia Tech Savannah Campus, PARB building, room 126. The
"Food for Thought" series is presented in collaboration between the Advance
Technology Development Center of Savannah (ATDC) and The Creative Coast
Initiative. The speaker series, which offers fresh topics focusing on the needs
of startups and entrepreneurs, is just one of the products of this new
partnership designed to provide topical, worthwhile activities and events for
local entrepreneurs and small businesses.


Ippolito will address the topic of Internet marketing, covering subjects such as the role of blogs, Meta data creation, copywriting, search engines and
directories, and campaign development. "Using the Internet as an important part
of your marketing mix is still a fairly new concept and therefore still a little
confusing to navigate for some," states Ippolito. "It used to be you just had a
website because everyone else did; that's not enough now. You need set your website apart to get ranked."


Ippolito realized his dream of starting his own business in January of 2006 with
the creation of River Horse Internet Marketing. His goal with the new company
was to untangle the world of Internet marketing and to help his clients see the
potential in marketing themselves within this medium. He certainly succeeded.
In what was supposed to be his "building year" Joe has already secured national
clients such as Melaver and Dulles Cosmetic Surgery. His business philosophy is
to simply focus on the client, which he does by keeping his growing portfolio of
clients manageable and giving each one his undivided attention.

Prior to the creation of River Horse Internet Marketing, Joe worked as Sales
Manager at eMarketSouth, an Internet and website design firm, where he was
responsible for securing and maintaining client relationships. He is a Past
President of Buy Local Savannah and current board member, he serves on the
Legend's Community Program Grant Committee benefiting the United Way, is and
executive member of the local University of Alabama Alumni Chapter, and serves
on the IT Program Advisory Committee for South University where he assists in
evaluating current trends in the workforce for tech jobs and South University's
curriculum.

The Entrepreneur Food for Thought Series is free, open to the public and
includes lunch. An RSVP is required by April 18th. Those interested can RSVP
to jane.jordan@atdc.org of 912-963-2551.