Mobifusion & ORG Partner with IMImobile

GURGAON, INDIA & FREMONT, CA, April 4, 2007 — Mobifusion, Inc., a global developer, publisher, distributor of mobile applications and technologies, together with its business partner ORG Telecom, a leading systems integrator of next generation technologies in Telecom/IT converged domain, today announced they have signed an agreement with IMImobile, a worldwide “end-to-end enabler” of Value Added Services to mobile subscribers, through various operator sites. Through the new partnership with IMImobile, ORG and Mobifusion will be providing content and technology products to many of the leading mobile operators in India as well as across the Middle East and South Asia.

“Mobifusion has a wide variety of mobile content and applications suitable for the global market and by establishing this partnership, both companies are poised to take advantage of one another’s core strengths in order to most effectively penetrate India’s mobile content market,” said Pradeep Rao, Vice President, Content & Applications at IMImobile. “We are pleased to work together with Mobifusion.”

“Similar to Mobifusion, IMImobile has created its own technology platform which allows them to offer value added services in a fast and cost effective manner,” said Pavan Mandhani, president and CEO of Mobifusion. “We embraced the opportunity to partner with such a reputable player in the Indian mobile market as it allows us to quickly expand our business into this region by capitalizing on their infrastructure. The end result is more value for the mobile user’s experience.”

Mandhani believes that with the mobile phone playing an increasingly important role in the way that people access information, partnering with companies such as IMImobile not only provides more consumers with compelling content, but is also one sure way to stay ahead in this fast growing market.

About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular operators and carriers, publishers and content providers with a rich new channel for customer acquisition and loyalty, and service upsells. Mobifusion is led by an executive team with backgrounds in publishing, mobile marketing and software development. Mobifusion products are sold through wireless carriers and online retailers. For more information, visit www.mobifusion.com.

About ORG
ORG Telecom Ltd. is a 100% subsidiary of ORG Informatics Ltd. ORG is a solution & service provider in converged space of Telecom & IT addressing business needs of service providers and enterprise clients. ORG Telecoms’, business portfolio includes Content, VAS (Value added services), Billing & OSS, VSAT, and Managed services. Led by a team with immense domestic and international experience, ORG Telecom works as a partner and strives to break away from traditional client-vendor relationship since ORG Telecom believes in the philosophy of growing together. For more information, visit www.orgltd.com.


About IMImobile
IMImobile (www.imimobile.com) is a next-generation end-to-end enabler of Mobile Value Added Services (VAS) for Mobile Operators, Media Companies and Enterprises. It has developed a proprietary suite of robust core VAS platform messaging gateways, a service delivery platform and a content management system called DaVinci that it deploys on a managed services model across the globe. It has also built a host of client and server-side applications including portals and storefronts. It is one of the leading content aggregators in Asia, having assembled a library of high-quality content from 220 diverse sources. IMImobile has a global presence across India, Europe, Latin America, Caribbean Islands, Middle East and Africa and is equipped to deliver and manage mobile applications and services anywhere in the world.