WITH BIG GREEN PURSE IN HAND, WOMEN CAN CREATE A CLEANER, GREENER WORLD

Washington, DC - This Earth Day, a new website is encouraging women who want to protect the earth to use their purses. Through lifestyle tips, affordable shopping suggestions, and timesaving news and information, www.BigGreenPurse.com hopes to motivate one million women to shift at least $1,000 of money they already spend to green products for an immediate impact of a billion dollars.

Women spend $.80 of every dollar in the marketplace, giving them a planetful of power if they choose to use it. It could be like putting a bright green ring in the nose of the big manufacturing bull,� says BigGreenPurse.com founder Diane MacEachern. With more and more women looking for ways to protect the environment for future generations, BigGreenPurse.com offers marketplace solutions that can have measurable environmental impact without waiting for legislation or regulations to catch up.

www.BigGreenPurse.com is designed to meet women's unique needs for eco-information:

• Save Time - The site makes it easy for busy women to answer their green shopping and lifestyle questions by researching environmentally-friendly options women don't have time to find themselves;
• Updates - The site offers visitors weekly and monthly updates on eco products and services
• Global Warming Tips – “Cool Itâ€� provides 12 energy-saving suggestions and links for more
• Green Makeover – Women can get started by giving their own purses a green makeover
• Green Purse Alerts - Visitors can also sign up for biweekly Big Green Purse Alert emails
• Shop Green Here and Live Green - Archives let visitors browse for information without having to spend hours on other search engines
• Eco-Cheap Links – Many ideas are eco-cheap as well as eco-chic, giving women choices to fit any family’s budget.

Diane MacEachern is an independent entrepreneur, successful author and business-woman. She has worked with the World Bank, the United Nations Development Programme, the EPA and World Wildlife Fund. A former columnist for The Washington Post Writers Group and Good Housekeeping Magazine, she is the best-selling author of Beat High Gas Prices Now! and Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth.