The Pet Set Stationery Collection Debuts At The 2007 National Stationery Show

New York, New York – May 20, 2007 — The Pet Set, has confirmed its participation in the National Stationery Show, running May 20-23 2007, at the Javits Convention Center in New York, New York. The Pet Set will debut The Pet Set Stationery Collection.

The Pet Set — an award-winning line of high-end stationery and greeting cards for dogs —- will debut its entire collection at the National Stationery Show this May. The Pet Set will also introduce six brand new breed-specific designs.

Pet Set stationery was created in the tradition of such luxury stationers as Smythson of Bond Street and Mrs. John L. Strong – hand painted illustrations, rich, luxurious paper, sophisticated production enhancements such as embossing, and stochastic printing and just an overall presentation of refinement and luxury.

In recognition of this dedication to quality design and production, The Pet Set was awarded the 2006 International Stationery Award, The LOUIE: Judges Choice.

“We have created an exciting category within both the pet and stationery segments: luxury stationery for dogs. Why beautiful canine stationery? Why not stationery? – many of us certainly put our money aside to give dogs everything else these days…” says Kim Banks, creator of the The Pet Set.

"Could there be a more sincere and a truly 'sent from the heart' gesture than a note that is sent with a gorgeous illustration of a dog on it?”

Each design presents dogs in a genteel, dignified and sensitive manner, with fashion, jewelry and a “tongue in snout” nod toward “the posh life” being key design and copy elements. The hallmark of the collection is its breed specific correspondence note cards.

Each card theme is presented in signature, boxed sets. The company’s focus is on sets of fine stationery, rather than individual greeting cards.

The Pet Set Collection includes correspondence notes, greetings, announcements, invitations, thank you cards, gift enclosures and more.

All art represents either breed-specific representations of dogs or social scenes and sentiments of dogs and their owners. All greeting cards feature art and verbal sentiments on the front and inside of each card. Correspondence notes and gift enclosures are blank inside.

Retail pricing ranges from $ 10.00 - $24.00. The Pet Set is sold in fine gift and pet boutiques across the U.S. and Canada. Planned for 2007/’08 will be writing paper sets.

The Pet Set, launched in 2005 is looking to broaden its exposure within the stationery and gift sector, hoping to extend its reach and increase its brand recognition.

All products are produced and fulfilled in the U.S.
re produced and fulfilled in the U.S.

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BOOTH # 1453: Javits Center – May 20-23
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