Three Leading Businesses Sponsor Marketing Bootcamp

Clearwater, FL, April 2007 – Constant Contact®, Inc., the leading email marketing service for small businesses, associations, and nonprofits, New Leaf Paper, a national environmental paper supplier, and Bank of America, have all signed on to sponsor the 2007 Marketing Bootcamp. This event is being hosted by its founders, Joy Gendusa, CEO of PostcardMania and Marsha Friedman, CEO of Event Management Services. Gendusa and Friedman have teamed up with these three sponsors, using their philosophy that understanding marketing from all angles puts business owners in the driver’s seat to see increased growth.

Gendusa and Friedman’s “Power MarketingMania Bootcamp” will be held on March 30-31, 2007, at the Belleview Biltmore Resort in Clearwater, Florida. Gendusa, CEO of the nation’s fastest-growing direct mail postcard marketing firm, has used direct mail as the main marketing medium to grow her company during its formative years, as well as other avenues of marketing. Gendusa believes this marketing mix is important for business owners to know about in order to help grow their businesses. Marsha Friedman, CEO of a nationally recognized PR and Ad agency, partnered with Gendusa to create the marketing bootcamp because she too shared the same philosophy of helping entrepreneurs maintain control of their company’s growth.

“We’re excited to sponsor the bootcamp and help businesses learn how to best use all of the marketing tools that available to them,” said Jeff Mendelsohn, President of New Leaf Paper. “At this bootcamp, businesses will benefit from the extensive collective experience of two marketing and PR powerhouses. We think attendees will embark on their next marketing effort with greater confidence and success.”
The two women CEOs have assembled the marketing industry’s leading experts for the two-day bootcamp, to help business owners become proficient in all aspects of marketing, with the long-term goal that this will lead to improved business function in the US. Gendusa and Friedman, thrilled about their newly formed relationship with these sponsors, said they picked these particular sponsors for their “Power MarketingMania Bootcamp” because these companies have the same commitment to helping businesses grow.
The two-day Bootcamp agenda includes:
• The “Truth” About Direct Mail Marketing
• How Publicity Fuels Marketing
• Out-of-the-Box Marketing Ideas
• Search Engine Optimization
• Developing a Website Geared Toward Increased Sales
• Internet and Email Marketing

The focus of the Bootcamp is to help business owners create and implement action plans, using tailor-made strategies that drive results. According to Gendusa and Friedman, who are both successful business owners, attendees will become well versed in marketing and leave with the skills to incorporate what they’ve learned into their daily business practices.

“We are also thrilled to co-sponsor an event that helps attendees learn the essential marketing techniques to help them succeed,” said Len Bruskiewitz, director of the global partner program at Constant Contact. “Small business owners, entrepreneurs, and marketing professionals will gain the knowledge and ability to implement and improve their marketing and email marketing efforts.”
The full list of sponsors for the Power MarketingMania Bootcamp is: Bank of America, Constant Contact., Internet Marketing Group, New Leaf Paper and the lead sponsor, Komori.


About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week.

About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading publicity firm that has represented many well known clients such as, Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears.

About New Leaf Paper:
New Leaf Paper is the largest paper company in the U.S. that deals exclusively in environmentally superior papers. Since 1998, the San Francisco–based company has led the paper industry in developing and distributing environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber products. New Leaf Paper has been first-to-market with 100% post-consumer papers of unparalleled brightness and printing specifications, the first-ever 100% post-consumer recycled coated papers, leading recycled book papers and more. Its selection of more than 30 coated, uncoated, and board grade papers average 50% post-consumer recycled content. New Leaf Paper relies on only those industry certification and designation systems that make legitimate claims and set the highest standards for the paper industry, including FSC and Green-e® certifications and the Ancient Forest Friendly designation. Customers include printers, designers, Fortune 100 companies and preeminent environmental organizations. To learn more, please visit www.newleafpaper.com

About Constant Contact, Inc.:
Launched in 1998 and headquartered in Waltham, Mass., Constant Contact, Inc. is the leading email marketing service for small businesses, associations, and nonprofits. With more than 100,000 customers today, Constant Contact helps small businesses and organizations succeed in building lasting customer relationships through professional email communications. To learn more, please visit www.constantcontact.com

For more information on their Power Marketing Mania Bootcamp visit http://www.powermarketingmania.com
###